Blackhawk Network — Global Payments and Digital Reward Solutions
Helping you build connections with customers, clients and employees.
Blackhawk Network (BHN) is a global payments and incentives provider that helps companies build stronger brands. It offers a range of solutions for gift card sales, online payments, and digital rewards. BHN's services is designed to drive customer engagement, support employee loyalty, and increase revenue.The company uses its expansive global network for powerful partner ecosystem management. This connects thousands of brands with a vast retail distribution system, creating significant value for all partners involved.
Blackhawk Network is a global payments and incentives company that helps businesses drive engagement and revenue. Its primary offerings include a vast portfolio of physical and digital gift cards, prepaid cards, and rewards solutions. The company's key differentiator is its expansive global network of retail and brand partners.
"Blackhawk Network's core strategy centers on the power of its interconnected ecosystem. The company unites thousands of brands and retail partners, creating a network effect that offers unmatched choice in rewards and broad distribution for partners."
— Industry Observer
Value Proposition & Business Summary
Blackhawk Network (BHN) is a global leader in branded payments and incentives. The company provides businesses with powerful tools to build connections with customers, employees, and partners. Its core offering is a vast network that facilitates the sale, distribution, and fulfillment of gift cards, eGifts, and prepaid cards from thousands of top brands. BHN's unique selling proposition is its unmatched scale and ecosystem approach. By connecting over 37,000 corporate clients to 400,000 retail storefronts, the company creates a powerful flywheel effect. Brands gain extensive distribution, retailers can offer a wide selection of cards, and businesses can deliver highly desirable rewards. This simplifies partner ecosystem management, allowing companies to drive loyalty, acquisition, and motivation through a single, integrated platform. BHN supports the entire customer and employee lifecycle, from awareness and acquisition to retention and loyalty, making it a strategic partner for growth.
Quick Facts
Core Competencies & Key Features
Global Payments Network
Operating a massive, interconnected network for branded payments that processes billions of dollars in value annually across the globe.
Incentive & Reward Programs
Designing and fulfilling reward programs for customer loyalty, employee recognition, sales incentives, and market research participation.
Gift Card Distribution
Providing brands access to a distribution network of over 400,000 retail storefronts to increase visibility and acquire customers.
Branded Payment Solutions
Offering a vast catalog of physical and digital gift cards and prepaid cards from thousands of leading global brands.
eGift & Digital Delivery
Enabling instant, same-day delivery of digital rewards and eGifts, perfect for time-sensitive marketing and HR campaigns.
Retail Channel Management
Equipping retailers with in-store and online Gift Card Mall solutions to attract shoppers and drive revenue.
Partner Ecosystem Management
Orchestrating a complex ecosystem of brands, retailers, and corporate clients to create mutual value and growth opportunities.
Major Partners & Clients
Key Takeaways
Products & Services
Blackhawk Network offers a wide portfolio of branded payment and incentive solutions. These products is designed to help businesses engage audiences and drive specific behaviors. BHN’s product strategy focuses on providing unmatched choice through its global network.
The solutions work together to support marketing, sales, and internal HR objectives. They combine physical cards, digital delivery, and program management. This creates a flexible framework for partners to build reward and payment programs.
Each service helps businesses improve customer loyalty or employee performance.
Rewards and Incentives
This category includes prepaid cards ideal for loyalty, recognition, and research incentives. These products offer recipients a flexible and universally accepted reward. They are available in both physical and digital formats for instant or scheduled delivery.
Physical Mastercard & Visa
Order secure physical prepaid cards quickly. These cards are perfect for tangible employee rewards or customer promotions. They offer a classic and reliable way to deliver value.
Digital Mastercard & Visa
Instantly send prepaid cards as a digital eGift. This option provides same-day delivery for time-sensitive campaigns. Recipients can use them for online purchases immediately upon receipt.
Custom Mastercard & Visa
Businesses can customize prepaid cards with their own branding. This reinforces brand identity with every use. It turns a simple reward into a powerful marketing tool.
Gift Card and eGift Solutions
Blackhawk Network simplifies the process of purchasing gift cards in large quantities. It provides access to thousands of popular brands and exclusive multi-brand cards. The company supports these offerings with dedicated service for a smooth experience.
Buy Bulk Gift Cards
Purchase physical and digital gift cards from a catalog of thousands of brands. This solution is ideal for large-scale corporate gifting or reward programs. It provides a simple way to offer a wide selection.
BHN Originals
Access exclusive multi-store gift cards only available from Blackhawk Network. These curated cards offer recipients more choice within specific themes. They provide a unique and compelling reward option for any campaign.
Program Management
Receive support from dedicated customer service teams. These teams assist both the business and its reward recipients. They ensure programs run smoothly from start to finish.
Retail and Distribution Network
BHN enables businesses to both sell and distribute gift cards through its vast network. This part of the business focuses on Partner Ecosystem Management. It connects brands to a massive retail footprint, helping them acquire customers and expand reach.
In-Store Gift Card Mall
Set up a gift card mall within a physical retail location. This allows stores to sell a wide array of popular gift cards. It serves as a major draw for shoppers and increases foot traffic.
Online Gift Card Mall
Create a digital gift card marketplace on an ecommerce site. This service helps online retailers expand their offerings. It gives customers a convenient way to purchase digital gifts.
Gift Card Distribution
Launch your own branded gift card across BHN’s network. This service places a company’s gift cards in thousands of retail locations. It dramatically increases brand visibility and customer acquisition opportunities.
Frequently Asked Questions
Blackhawk Network provides a global payments and incentives network. It helps businesses build connections with their customers and employees. Solutions include gift cards, prepaid cards, and rewards programs.
These tools designs to drive customer engagement, boost employee loyalty, and increase revenue for companies around the world.
BHN offers a wide selection of rewards that are perfect for employee recognition. Companies can buy bulk gift cards from thousands of brands. They can also use physical or digital prepaid Mastercard and Visa cards.
These compelling rewards help to motivate teams, celebrate milestones, and improve overall employee retention rates.
A Gift Card Mall is a solution for retailers to sell a wide variety of popular gift cards. Blackhawk Network provides options for both physical in-store displays and digital online marketplaces. This service helps retailers attract more customers, increase store traffic, and improve their overall brand reach efficiently.
Companies can launch their own branded gift cards across Blackhawk Network's extensive distribution system. This places their cards in up to 400,000 retail storefronts worldwide.It serves as a powerful channel for acquiring new customers, increasing brand visibility. And driving significant sales growth through retail partnerships.
Blackhawk Network partners with many of the world's leading brands. Its network includes major retailers and companies such as Amazon, Target, Google Play, and Best Buy.These partnerships allow BHN to offer a vast. And appealing selection of gift cards and rewards to its corporate and government clients.
Yes, businesses can customize prepaid Mastercard and Visa cards with their own brand identity. This feature turns a simple reward into a marketing opportunity.A custom-branded card reinforces the company's image every time a recipient uses it,. Building a stronger connection between the brand and the person receiving the reward.