Blackhawk Network
Helping you build connections with customers, clients and employees.
Blackhawk Network (BHN) is a global payments and incentives provider that helps companies build stronger brands. It offers a range of solutions for gift card sales, online payments, and digital rewards. BHN's services designs to drive customer engagement, support employee loyalty, and increase revenue.The company uses its expansive global network for powerful partner ecosystem management. This connects thousands of brands with a vast retail distribution system, creating significant value for all partners involved.
TL;DR
Blackhawk Network is a global payments and incentives company that helps businesses drive engagement and revenue. Its primary offerings include a vast portfolio of physical and digital gift cards, prepaid cards, and rewards solutions. The company's key differentiator is its expansive global network of retail and brand partners.
"Blackhawk Network's core strategy centers on the power of its interconnected ecosystem. The company unites thousands of brands and retail partners, creating a network effect that offers unmatched choice in rewards and broad distribution for partners."
— Industry Observer
Value Proposition & Business Summary
Blackhawk Network (BHN) is a global leader in branded payments and incentives. The company provides businesses with powerful tools to build connections with customers, employees, and partners. Its core offering is a vast network that facilitates the sale, distribution, and fulfillment of gift cards, eGifts, and prepaid cards from thousands of top brands. BHN's unique selling proposition is its unmatched scale and ecosystem approach. By connecting over 37,000 corporate clients to 400,000 retail storefronts, the company creates a powerful flywheel effect. Brands gain extensive distribution, retailers can offer a wide selection of cards, and businesses can deliver highly desirable rewards. This simplifies partner ecosystem management, allowing companies to drive loyalty, acquisition, and motivation through a single, integrated platform. BHN supports the entire customer and employee lifecycle, from awareness and acquisition to retention and loyalty, making it a strategic partner for growth.
Quick Facts
Core Competencies & Key Features
Global Payments Network
Operating a massive, interconnected network for branded payments that processes billions of dollars in value annually across the globe.
Incentive & Reward Programs
Designing and fulfilling reward programs for customer loyalty, employee recognition, sales incentives, and market research participation.
Gift Card Distribution
Providing brands access to a distribution network of over 400,000 retail storefronts to increase visibility and acquire customers.
Branded Payment Solutions
Offering a vast catalog of physical and digital gift cards and prepaid cards from thousands of leading global brands.
eGift & Digital Delivery
Enabling instant, same-day delivery of digital rewards and eGifts, perfect for time-sensitive marketing and HR campaigns.
Retail Channel Management
Equipping retailers with in-store and online Gift Card Mall solutions to attract shoppers and drive revenue.
Partner Ecosystem Management
Orchestrating a complex ecosystem of brands, retailers, and corporate clients to create mutual value and growth opportunities.