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    Carve Partners

    Carve Partners

    Make Microsoft Your Growth Engine

    C

    Carve Partners is a specialized consulting firm that helps software development. Companies (SDCs) accelerate revenue and growth through the Microsoft partner ecosystem.Its advisors, who have experience working at both Microsoft. And software companies, embed within client teams to drive co-sell success and Azure Marketplace monetization.This unique approach to Partner Operations Management helps SDCs cut through complexity and build a stronger competitive position.

    Partner Management

    TL;DR

    Carve Partners is a consulting firm that helps software companies accelerate revenue through the Microsoft ecosystem.The firm embeds its expert advisors within client teams to drive. Co-sell success, monetize the Azure Marketplace, and maximize partner program benefits. Carve Partners differentiates itself with a hands-on, operational approach built by former Microsoft and software industry insiders.

    "Carve ran our co‑sell operations, freeing our alliance team to focus on closing joint deals. They managed pipeline, deal registration, and reporting so well that our IP co‑sell revenue grew 120% in a year."

    — Global Head of Alliances, Enterprise Software Company

    Value Proposition & Business Summary

    Carve Partners is a specialized consulting firm focused on helping software development companies (SDCs) and SaaS firms maximize their revenue through the Microsoft partner ecosystem. The company was founded and is run by operators with experience on both sides of the table—at Microsoft and within software companies. This dual perspective provides a unique advantage in navigating the complexities of Microsoft's co-sell programs and the Azure Marketplace. Carve Partners’ core offering is an embedded consulting model where their advisors become part of the client's team. They provide hands-on, operational support to run co-sell motions, optimize marketplace channels, manage deal pipelines in Partner Center, and secure all available partner program incentives. The firm's primary unique selling proposition is its ability to deliver measurable pipeline and revenue growth by taking on the day-to-day execution of the partnership, freeing clients to focus on strategic goals.

    Quick Facts

    Industry / SectorSoftware & Technology Partnerships

    Core Competencies & Key Features

    Microsoft Co-Sell Acceleration

    Building and executing co-sell strategies that drive pipeline and keep solutions top-of-mind with Microsoft sellers.

    Azure Marketplace Monetization

    Transforming Azure Marketplace listings into significant revenue channels through proven growth tactics and offer optimization.

    Partner Operations Management

    Providing embedded experts to manage daily partnership tasks like deal registration, reporting, and pipeline management.

    Microsoft Partner Program Navigation

    Ensuring clients identify, claim, and use every available dollar of funding, incentives, and benefits from Microsoft programs.

    Strategic Alliance Advisory

    Developing customized playbooks and go-to-market accelerators that provide a clear path to partnership success and maturity.

    Seller Engagement & Enablement

    Creating the right messaging and collateral to effectively position client solutions within Microsoft's vast sales organization.

    Mission

    Carve Partners' mission is to help software development companies succeed within the complex and powerful Microsoft ecosystem by providing expert, hands-on guidance.

    Key Takeaways

    Co-Sell ExecutionEmbed expert operators to manage deal registration and reporting, freeing up alliance teams.
    Marketplace GrowthTurn Azure Marketplace into a true revenue channel, not just a passive product listing.
    Incentive CaptureEnsure every available Microsoft partner dollar and benefit is identified, claimed, and used for growth.
    Partner OperationsUse an embedded consulting model as an extension of your team to scale Microsoft alliance activities.
    Seller EngagementDevelop strategies and collateral that keep your solution top-of-mind with Microsoft field sellers.
    Strategic PositioningIncrease visibility across the Microsoft ecosystem to secure larger and more strategic deal opportunities.