Chanimal
The Ultimate Resource for Channel Training, Certification, & Consulting
Chanimal is a training and consulting firm focused on the technology channel. It provides expert services for software, hardware, and SaaS companies that want to build or improve their reseller programs. Chanimal delivers value through a unique combination of affordable consulting, in-depth training and certification, and practical software tools.This approach supports the full partner lifecycle, from strategy to Partner Operations Management. The company is led by industry veteran Ted Finch.
TL;DR
Chanimal is a channel consulting and training firm that helps technology companies build and manage reseller programs. Its flagship offerings include the affordable Micro Consulting service and the industry-standard Certified Channel Manager course. Chanimal differentiates itself by combining expert advice, in-depth training, and practical resources to support the entire partner lifecycle.
"It’s an MBA in the channel!"
— Jay McBain, Principal Analyst, Forrester
Value Proposition & Business Summary
Chanimal is a premier channel development firm that provides consulting, training, and software for the technology industry. Led by 30-year industry veteran Ted Finch, the company specializes in helping hardware, software, and SaaS vendors create, manage, and optimize their reseller partner programs. Chanimal's unique selling proposition lies in its integrated, accessible approach. It combines an affordable "Micro Consulting" model, which delivers CMO-level expertise without high costs, with the industry's original "Certified Channel Manager" course. This course has trained over 10,000 professionals, establishing a benchmark for partner management excellence. The firm also offers the first commercial WordPress-based PRM, providing a turnkey "Partner Program In-A-Box" solution. By blending strategic guidance with practical training and tools, Chanimal empowers companies to accelerate revenue growth through effective partner ecosystems. Its extensive library of free resources and direct access to experts make it a central hub for the entire channel community.
Quick Facts
Core Competencies & Key Features
Channel Program Development
Creating and refining world-class reseller programs for hardware, software, and SaaS companies to accelerate growth.
Partner Training & Certification
Providing in-depth channel management education through the industry's original certification course.
Fractional Channel Consulting
Offering expert, CMO-level channel marketing and strategy help on a flexible and affordable basis.
PRM Software Implementation
Deploying a turnkey Partner Relationship Management system built on the accessible and scalable WordPress platform.
Strategic Alliance Creation
Guiding technology companies on how to successfully build and manage valuable strategic alliances for mutual benefit.
Channel Content Strategy
Developing free and premium resources that support partner engagement, enablement, and overall program success.