Computer Market Research
The Smarter Way to Manage Channel Data, Co-Op/MDF Programs, and Partner Activity
Computer Market Research (CMR) delivers advanced SaaS solutions for channel management. The company serves manufacturers and distributors, helping them replace manual processes with automation. CMR's platform streamlines everything from MDF and co-op programs to deal registration and channel data management.By providing a centralized Partner Ecosystem Management platform, CMR helps clients capture revenue, standardize data, and simplify partner program administration. It focuses on driving channel performance through effective automation and expert support.
TL;DR
Computer Market Research (CMR) is a channel management software provider that helps manufacturers and distributors automate partner programs. Its SaaS platform streamlines deal registration, co-op/MDF funds, and channel data management. The company focuses on eliminating manual processes to enhance partner engagement and boost channel revenue through its unified Partner Portal.
"By the last month of the quarter, our sales pipeline had grown tremendously and we experienced a sales spike of over $10 million -an excellent return on our investment in CMR."
— Jabra
Value Proposition & Business Summary
Computer Market Research (CMR) is a specialized provider of channel management software, delivered via a Software-as-a-Service (SaaS) model. The company focuses exclusively on helping manufacturers and distributors with complex indirect sales channels. Its primary value proposition is automating inefficient manual processes to enhance partner program performance and profitability. CMR's unique selling proposition is the combination of its robust, customizable Partner Portal with over 40 years of dedicated channel expertise. This approach ensures that clients not only receive powerful software but also the strategic support needed to implement it effectively. The platform provides a unified solution for managing the complete partner lifecycle, including deal registration, incentive programs, marketing funds (Co-op/MDF), and channel data consolidation. By standardizing processes and data, CMR enables clients to capture unrealized revenue, improve partner engagement, and gain clear visibility into their channel operations.
Quick Facts
Core Competencies & Key Features
Partner Lifecycle Management
Provides a web-based solution to manage every aspect of the partner lifecycle, from initial onboarding to ongoing engagement.
Channel Marketing Automation
Offers a centralized platform for managing all partner marketing requests, claims, and trade promotions automatically.
Channel Sales Automation
Features an automated registration-to-closure process for deal management and intuitive tools for SPIF program administration.
Marketing Fund Management
Simplifies the administration of co-op marketing and MDF programs to increase utilization and monitor performance.
Deal Registration & Protection
Delivers a clear and simple process for partners to register deals, check status, and avoid channel conflict.
Rebate & Incentive Management
Manages complex rebate programs and sales performance incentive funds to motivate partners and drive sales.
Channel Data Consolidation
Standardizes POS and inventory data from partners to enable accurate claim validation and revenue calculation.