Computer Market Research — Channel Management SaaS Solutions
The Smarter Way to Manage Channel Data, Co-Op/MDF Programs, and Partner Activity
Computer Market Research (CMR) delivers advanced SaaS solutions for channel management. The company serves manufacturers and distributors, helping them replace manual processes with automation. CMR's platform streamlines everything from MDF and co-op programs to deal registration and channel data management.By providing a centralized Partner Ecosystem Management platform, CMR helps clients capture revenue, standardize data, and simplify partner program administration. It focuses on driving channel performance through effective automation and expert support.
Computer Market Research (CMR) is a channel management software provider that helps manufacturers and distributors automate partner programs. Its SaaS platform streamlines deal registration, co-op/MDF funds, and channel data management. The company focuses on eliminating manual processes to enhance partner engagement and boost channel revenue through its unified Partner Portal.
"By the last month of the quarter, our sales pipeline had grown tremendously and we experienced a sales spike of over $10 million -an excellent return on our investment in CMR."
— Jabra
Value Proposition & Business Summary
Computer Market Research (CMR) is a specialized provider of channel management software, delivered via a Software-as-a-Service (SaaS) model. The company focuses exclusively on helping manufacturers and distributors with complex indirect sales channels. Its primary value proposition is automating inefficient manual processes to enhance partner program performance and profitability. CMR's unique selling proposition is the combination of its robust, customizable Partner Portal with over 40 years of dedicated channel expertise. This approach ensures that clients not only receive powerful software but also the strategic support needed to implement it effectively. The platform provides a unified solution for managing the complete partner lifecycle, including deal registration, incentive programs, marketing funds (Co-op/MDF), and channel data consolidation. By standardizing processes and data, CMR enables clients to capture unrealized revenue, improve partner engagement, and gain clear visibility into their channel operations.
Quick Facts
Core Competencies & Key Features
Partner Lifecycle Management
Provides a web-based solution to manage every aspect of the partner lifecycle, from initial onboarding to ongoing engagement.
Channel Marketing Automation
Offers a centralized platform for managing all partner marketing requests, claims, and trade promotions automatically.
Channel Sales Automation
Features an automated registration-to-closure process for deal management and intuitive tools for SPIF program administration.
Marketing Fund Management
Simplifies the administration of co-op marketing and MDF programs to increase utilization and monitor performance.
Deal Registration & Protection
Delivers a clear and simple process for partners to register deals, check status, and avoid channel conflict.
Rebate & Incentive Management
Manages complex rebate programs and sales performance incentive funds to motivate partners and drive sales.
Channel Data Consolidation
Standardizes POS and inventory data from partners to enable accurate claim validation and revenue calculation.
Major Partners & Clients
Key Takeaways
Products & Services
Computer Market Research offers a robust portfolio of software solutions on its SaaS platform. These tools is designed to streamline every aspect of a company’s partner programs. The product suite delivers through a unified Partner Portal.
This portal creates a single point of access for both internal channel managers and external partners. The solutions work together to automate key functions. They cover channel sales, marketing, partner management, and data analytics.
This integrated approach helps manufacturers and distributors manage their indirect sales channels with greater control and insight.
Channel Partner Management
This solution suite focuses on streamlining the partner journey and relationship. It provides a powerful web-based system to manage all aspects of the partner lifecycle. The goal is to improve partner mindshare with a centralized system.
Partner Sign-Up
A dedicated module that simplifies and automates the partner onboarding process. It ensures new partners can be activated and enabled quickly and efficiently.
Document Manager
This tool provides a single point of access to all digital assets. Partners can easily find and use up-to-date marketing materials, price lists, and training documents.
Channel Marketing Management
This category includes tools designed to amplify indirect marketing efforts. It provides an automated, central platform for all partner requests, claims, and marketing campaigns. This eases the burden of monitoring trade promotions.
Co-op/MDF Management
Automates the management of co-operative advertising and marketing development funds. It simplifies how partners request funds and submit claims for marketing activities, improving fund usage.
Rebate Management
This tool streamlines the creation, execution, and tracking of channel rebate programs. It helps ensure partners are rewarded accurately and on time for their performance.
Synchronized Channel Marketing
This solution helps manufacturers maintain brand consistency across their partner network. It synchronizes brand messaging and marketing campaigns through partners to present a unified front.
Channel Sales Management
These solutions provide a one-stop-shop for managing indirect sales channel needs. Computer Market Research gives manufacturers an automated process from deal registration to closure. This makes it easy for partners to manage their sales pipeline.
Deal Registration
This feature offers a clear and simple process for partners to register new sales opportunities. It helps prevent channel conflict and provides visibility into the sales pipeline.
Opportunity Management
Partners can use this tool to look up the status of their deal approvals. They can also make updates to deals that are currently in progress within the system.
SPIF Management
The platform provides an intuitive and automated payment process for SPIF programs. It includes powerful data extraction tools to measure the effectiveness of sales incentives.
Channel Data Management
This core capability underpins the entire platform, though it is not a standalone product. It provides a complete view of how price adjustment programs compare with sales data. The system captures and standardizes channel data.
POS and Inventory Data
The platform helps standardize point-of-sale and inventory data collected from partners. This creates a single source of truth for channel performance analysis.
Claim Validation
By comparing program data with sales data, the system can validate partner claims. This uss for rebates, marketing funds, and ship and debit programs to ensure accuracy.
Frequently Asked Questions
Computer Market Research provides channel management software for manufacturers and distributors. The SaaS platform automates manual partner processes like deal registration, MDF and co-op funding, and data management. It helps companies save time, reduce costs, and maximize the performance and profitability of their indirect sales channels.
Computer Market Research is headquartered in Las Vegas, Nevada, in the USA. While its corporate office is in the United States, its web-based SaaS platform designs to be accessible anywhere. This allows the company to serve and support global channel sales programs for manufacturers across different regions.
Computer Market Research competes with other providers of Partner Relationship Management (PRM) and channel management software. Key competitors would include companies that offer solutions for MDF automation, deal registration, and partner portals. CMR differentiates with over four decades of industry experience and dedicated expert support for its clients.
CMR automates co-op and MDF management through a centralized platform. It simplifies partner requests and claims, providing easy monitoring of all trade promotions and marketing funds.This automation helps lower the barrier to entry for partners. Which can increase fund utilization and improve overall marketing effectiveness within the channel.
The Computer Market Research platform directly supports Sales Performance Incentive Fund (SPIF) programs. It provides an intuitive, automated payment process and includes various tools to extract rich data from SPIF programs. This allows manufacturers to motivate sales behaviors and accurately measure the return on their incentive investments.
The platform provides a complete view of sales data against program performance. It standardizes point-of-sale (POS) and inventory data from partners.This allows manufacturers to accurately calculate program costs, determine net revenue from promotions. And validate claims for rebates or price adjustments to ensure data integrity.