Cooperate Marketing
MarTech Solutions. Built by Marketers. For Marketers.
Cooperate Marketing is a specialized MarTech agency that creates custom enterprise platforms to optimize channel marketing programs. The company designs, builds, and manages bespoke solutions for brands that sell through dealers, distributors, retailers, or franchisees. By blending advanced technology with dedicated support, Cooperate Marketing focuses on improving partner participation and delivering measurable ROI.Their high-touch approach to Partner Ecosystem Management ensures.That both brands and their local partners achieve growth and stronger brand affinity.
TL;DR
Cooperate Marketing is a MarTech agency that builds custom enterprise platform solutions to streamline and optimize channel marketing programs. The company's flagship offering is the Co-op Resource Center, a fully customizable, cloud-based platform for brands with partner ecosystems.Cooperate Marketing stands out with its "high-tech, high-touch" model, combining bespoke technology. With 24/7/365 onshore concierge support to drive ROI and partner satisfaction.
"Cooperate Marketing has helped elevate our existing through-channel program to top-tier status among OEM's, and continues to exceed not only our expectations, but our thousands of dealers as well."
— VP of Marketing, Kawasaki Motors Corporation, U.S.A.
Value Proposition & Business Summary
Cooperate Marketing is a Chicago-based marketing technology agency that specializes in creating custom solutions for channel marketing. The company serves enterprise clients whose go-to-market strategy relies on a network of partners, such as dealers, distributors, retailers, and franchisees. Their unique selling proposition is a "high-tech, high-touch" model, which combines a powerful, bespoke technology platform with dedicated, 24/7/365 onshore concierge support. This integrated approach is designed to increase partner engagement, streamline the administration of co-op and MDF programs, and deliver a measurable return on investment. Unlike competitors offering rigid software, Cooperate Marketing builds flexible, modular solutions from the ground up to fit the exact needs of each client. Their primary focus is on transforming partner ecosystems into predictable growth engines by making it easy for local partners to execute effective, brand-compliant marketing.
Quick Facts
Core Competencies & Key Features
Custom Platform Development
Building bespoke, cloud-based marketing platforms tailored to the specific rules and workflows of a client’s partner program.
Co-op & MDF Administration
Providing end-to-end management of cooperative advertising and market development funds, from allocation to reimbursement.
Concierge Partner Support
Offering 24/7/365 live, onshore support to provide partners with immediate answers and white-glove assistance.
Through-Channel Marketing
Enabling and empowering local partners to execute effective, brand-compliant marketing campaigns in their own markets.
Channel Strategy & Analytics
Using data analysis and KPI measurement to provide strategic insights that improve program performance and ROI.
Partner Program Management
Overseeing all operational aspects of a channel marketing program to ensure it runs efficiently and effectively.