Elateral — Global Marketing Collateral Management Suite
Marketing collateral made easy.
Elateral provides the Brandgility Marketing Collateral Management (MCM) platform for organizations. This system allows businesses to store, share, and manage brand assets effectively. It empowers global teams and channel partners to create localized sales and marketing materials using smart, no-code templates.This process ensures all content automatically adheres to brand guidelines. Brandgility is a key tool for effective Partner Operations Management. It gives companies central control over marketing assets while enabling local execution.
Elateral provides the Brandgility platform, a Marketing Collateral Management system that helps organizations manage brand assets. Its flagship platform empowers teams and partners to create on-brand sales and marketing materials using no-code, smart templates. Key differentiators include an integrated Asset Library, a Template Studio for Adobe files. And a strong focus on maintaining brand control at scale.
"Creative automation is the answer when it comes to scaling content"
— Director of Brand Management - Hospitality
Value Proposition & Business Summary
Elateral is a marketing technology company that provides the Brandgility Marketing Collateral Management (MCM) platform. The company specializes in helping large, distributed organizations maintain brand consistency while enabling local marketing execution. Its primary industry is Marketing Technology, with a focus on brand management and creative automation for enterprises with complex channel or partner networks. Brandgility's unique selling proposition lies in its powerful, no-code smart templates. These templates allow non-designers, such as sales teams or channel partners, to safely customize and create marketing materials. The platform automatically enforces brand guidelines, ensuring all content—from digital ads to print brochures—is 100% compliant. By combining a central asset library with a self-service content creation portal, Brandgility offers a scalable solution that delivers speed, scale, and control for global brands.
Quick Facts
Core Competencies & Key Features
Brand Asset Management
Centralize, organize, and share all brand and marketing media from a single, controlled asset library.
Marketing Collateral Automation
Empower users to create on-brand sales and marketing collateral using a self-service portal with smart templates.
No-Code Template Building
Build dynamic, brand-compliant templates from existing Adobe InDesign and Photoshop files without writing any code.
Distributed Marketing Support
Enable franchisees, dealers, and local teams to produce localized marketing materials that adhere to corporate brand standards.
Channel Partner Enablement
Provide a dedicated platform for channel partners to access marketing assets and create co-branded collateral easily.
Creative Scalability
Scale content creation to meet global demand while maintaining strict control over brand reputation and consistency.
Platform Integration
Integrate with external print vendors and third-party Digital Asset Management (DAM) systems for seamless marketing workflows.
Major Partners & Clients
Mission
Elateral aims to put brand assets into market faster through its Brandgility platform. It focuses on delivering speed, scale, and control to help organizations of any size maintain consistency and protect their brand reputation.
Vision
Elateral envisions a world where any approved user in an organization can easily create compelling, on-brand marketing content. This vision removes creative bottlenecks and empowers teams to execute campaigns with agility and confidence.
Key Takeaways
Products & Services
Elateral provides a focused portfolio centered on its Brandgility platform. This platform is an advanced solution for creative automation and brand asset management. It is designed to help marketing teams, sales departments, and channel partners create on-brand content efficiently.
The system combines a digital asset library with powerful template-building tools. This collaboration enables users to quickly find approved assets and customize them for various print and digital outputs. Elateral offers different editions of the platform to suit the needs of diverse organizations,. From mid-sized companies to large global enterprises, ensuring a scalable path for growth.
Platform Editions
Elateral offers two distinct editions of Brandgility. These are packaged to provide specific features based on organizational complexity and needs.
Brandgility Professional
This edition provides a full set of tools for achieving strong brand consistency. It is ideal for companies looking to establish control over their marketing collateral. Key features include asset kits, standard print integrations, and approval workflows. It gives teams the power to manage brand assets and streamline content creation effectively.
Brandgility Enterprise
This version is built for large organizations with more demanding requirements. It includes all features of the Professional edition plus advanced capabilities. These additions include extended templating options and a fully customizable user interface. Enterprise clients also get custom workflows and deeper integration support, like syncing with third-party Digital Asset Management (DAM) systems.
Core Platform Features
These features form the foundation of the Brandgility experience. They work together to deliver a seamless content creation process for all users.
Self-Service Collateral Portal
This is the main user interface for the platform. It allows users to find, customize, and distribute marketing materials independently. The portal can scale to meet any size or dimension requirement for content. Users can also customize multiple assets at once for a campaign. The platform supports content localization in any language for global operations.
Asset Library
This acts as a central, dynamic repository for all brand materials. Organizations can import all types of media for both digital and print production. This includes images, logos, video files, and document templates. Administrators can quickly update and organize the library. This ensures that only the latest, approved brand assets are available to users.
Template Studio
This powerful tool allows organizations to build their own smart templates internally. This removes the need for ongoing agency support. Users can create templates from existing Adobe InDesign, Photoshop, and Illustrator files. This feature streamlines the transition to the Brandgility platform. Templates can sync with a third-party DAM (on Enterprise plan) or use the platform’s built-in storage.
Frequently Asked Questions
Elateral provides the Brandgility platform, which helps companies manage marketing operations with their partners. It allows organizations to distribute approved brand assets and templates to franchisees, resellers, and dealers. This ensures partners can create localized marketing materials that remain consistent with the central brand's guidelines and messaging strategy.
The provided website content does not specify where Elateral is headquartered. However, the Brandgility platform designs for global use.It supports content localization in any language, indicating it serves organizations. And their partners operating in multiple international regions and markets across the world.
While the website does not list specific competitors, Elateral operates in the Marketing Resource Management and Partner Marketing Automation space. Competitors would include other platforms that offer brand templating, digital asset management, and channel marketing tools. These companies provide similar solutions for managing brand consistency across distributed teams.
Brandgility uses no-code, smart templates that have brand guidelines built directly into them. When a user customizes content, the template automatically enforces rules for logos, fonts, colors, and layout. This prevents users from creating off-brand materials, ensuring consistency across all marketing collateral created on the platform.
Brandgility Professional offers core tools for brand control, including kits and standard workflows. Brandgility Enterprise is for larger firms and adds advanced features.These include extended templating capabilities, a fully customizable user interface, custom workflows. And the ability to integrate with third-party Digital Asset Management (DAM) systems.
Yes, the Brandgility Template Studio allows you to create smart templates from your existing Adobe files. The platform is compatible with InDesign, Photoshop, and Illustrator files.This feature enables your design team to convert current creative assets. Into scalable templates for widespread use without recreating them from scratch.