Elateral
Marketing collateral made easy.
Elateral provides the Brandgility Marketing Collateral Management (MCM) platform for organizations. This system allows businesses to store, share, and manage brand assets effectively. It empowers global teams and channel partners to create localized sales and marketing materials using smart, no-code templates.This process ensures all content automatically adheres to brand guidelines. Brandgility is a key tool for effective Partner Operations Management. It gives companies central control over marketing assets while enabling local execution.
TL;DR
Elateral provides the Brandgility platform, a Marketing Collateral Management system that helps organizations manage brand assets. Its flagship platform empowers teams and partners to create on-brand sales and marketing materials using no-code, smart templates.Key differentiators include an integrated Asset Library, a Template Studio for Adobe files. And a strong focus on maintaining brand control at scale.
"Creative automation is the answer when it comes to scaling content"
— Director of Brand Management - Hospitality
Value Proposition & Business Summary
Elateral is a marketing technology company that provides the Brandgility Marketing Collateral Management (MCM) platform. The company specializes in helping large, distributed organizations maintain brand consistency while enabling local marketing execution. Its primary industry is Marketing Technology, with a focus on brand management and creative automation for enterprises with complex channel or partner networks. Brandgility's unique selling proposition lies in its powerful, no-code smart templates. These templates allow non-designers, such as sales teams or channel partners, to safely customize and create marketing materials. The platform automatically enforces brand guidelines, ensuring all content—from digital ads to print brochures—is 100% compliant. By combining a central asset library with a self-service content creation portal, Brandgility offers a scalable solution that delivers speed, scale, and control for global brands.
Quick Facts
Core Competencies & Key Features
Brand Asset Management
Centralize, organize, and share all brand and marketing media from a single, controlled asset library.
Marketing Collateral Automation
Empower users to create on-brand sales and marketing collateral using a self-service portal with smart templates.
No-Code Template Building
Build dynamic, brand-compliant templates from existing Adobe InDesign and Photoshop files without writing any code.
Distributed Marketing Support
Enable franchisees, dealers, and local teams to produce localized marketing materials that adhere to corporate brand standards.
Channel Partner Enablement
Provide a dedicated platform for channel partners to access marketing assets and create co-branded collateral easily.
Creative Scalability
Scale content creation to meet global demand while maintaining strict control over brand reputation and consistency.
Platform Integration
Integrate with external print vendors and third-party Digital Asset Management (DAM) systems for seamless marketing workflows.
Major Partners & Clients
Mission
Elateral aims to put brand assets into market faster through its Brandgility platform. It focuses on delivering speed, scale, and control to help organizations of any size maintain consistency and protect their brand reputation.
Vision
Elateral envisions a world where any approved user in an organization can easily create compelling, on-brand marketing content. This vision removes creative bottlenecks and empowers teams to execute campaigns with agility and confidence.