Exceedra
Streamline food, beverage & consumer packaged goods operations with innovative solutions.
TELUS Agriculture & Consumer Goods provides integrated digital solutions for the CPG sector. The company connects manufacturers, distributors, retailers, and end consumers across the entire value chain. It focuses on delivering data-driven insights that help businesses make informed decisions and improve profitable growth.Through its specialized software for trade promotion, sales, and retail execution, the firm supports better Partner Operations Management. This enables CPG companies to optimize their strategies from production to the retail shelf, ensuring efficiency and market responsiveness.
TL;DR
TELUS Agriculture & Consumer Goods is a technology provider that connects and streamlines the CPG value chain. Its flagship offerings include integrated software solutions for Trade Promotion Management, Retail Execution, and Revenue Growth Management.A key differentiator is its use of AI and harmonized data to provide CPG companies with actionable insights,. Helping them maximize ROI, achieve perfect store execution, and drive profitable growth by unifying manufacturers, distributors, and retailers.
"TELUS Agriculture & Consumer Goods focuses its strategy on creating a connected digital ecosystem. It links CPG manufacturers, distributors, and retailers through integrated software solutions. This approach aims to unify the value chain, from production to the end consumer, using data-driven insights to drive growth and operational efficiency."
— Industry Observer
Value Proposition & Business Summary
TELUS Agriculture & Consumer Goods provides specialized technology solutions for the food, beverage, and CPG sectors. The company's primary function is to connect the entire value chain, from manufacturers and distributors to retailers and end consumers, through a suite of integrated software. Its unique selling proposition is the delivery of data-driven insights and AI-powered tools that enable smarter business decisions and drive profitable growth. The platform addresses critical industry needs such as trade promotion optimization, sales enablement, retail execution, and revenue growth management. By unifying partners and processes, TELUS Agriculture & Consumer Goods helps companies streamline complex operations, improve efficiency, and win at the retail shelf in a competitive market. Their focus on creating a connected ecosystem with harmonized data sets them apart, transforming lengthy analytical processes into immediate, actionable intelligence.
Quick Facts
Core Competencies & Key Features
Trade Promotion Management
Enables CPG companies to effectively plan, execute, and analyze trade spend to maximize return on investment.
Retail Execution
Helps brands achieve a 'perfect store' vision using AI-powered recommendations and compliance audit tools for field teams.
Revenue Growth Analytics
Uses harmonized data and tailored analytics to help CPG businesses identify and act on revenue growth opportunities.
Sales Enablement
Acts as an end-to-end sales accelerator for the foodservice industry by streamlining processes and empowering sales teams.
Shopper Insights Generation
Provides CPG brands with deep research on consumer behavior to build confidence for go-to-market strategies.
Value Chain Integration
Connects manufacturers, distributors, and retailers through integrated solutions that ensure seamless data flow and collaboration.
CPG Data Harmonization
Transforms complex, siloed information into a single source of truth for accessible and actionable business intelligence.