Exceedra — Integrated CPG Partner Management Software Solutions
Streamline food, beverage & consumer packaged goods operations with innovative solutions.
TELUS Agriculture & Consumer Goods provides integrated digital solutions for the CPG sector. The company connects manufacturers, distributors, retailers, and end consumers across the entire value chain. It focuses on delivering data-driven insights that help businesses make informed decisions and improve profitable growth.Through its specialized software for trade promotion, sales, and retail execution, the firm supports better Partner Operations Management. This enables CPG companies to optimize their strategies from production to the retail shelf, ensuring efficiency and market responsiveness.
TELUS Agriculture & Consumer Goods is a technology provider that connects and streamlines the CPG value chain. Its flagship offerings include integrated software solutions for Trade Promotion Management, Retail Execution, and Revenue Growth Management. A key differentiator is its use of AI and harmonized data to provide CPG companies with actionable insights,. Helping them maximize ROI, achieve perfect store execution, and drive profitable growth by unifying manufacturers, distributors, and retailers.
"TELUS Agriculture & Consumer Goods focuses its strategy on creating a connected digital ecosystem. It links CPG manufacturers, distributors, and retailers through integrated software solutions. This approach aims to unify the value chain, from production to the end consumer, using data-driven insights to drive growth and operational efficiency."
— Industry Observer
Value Proposition & Business Summary
TELUS Agriculture & Consumer Goods provides specialized technology solutions for the food, beverage, and CPG sectors. The company's primary function is to connect the entire value chain, from manufacturers and distributors to retailers and end consumers, through a suite of integrated software. Its unique selling proposition is the delivery of data-driven insights and AI-powered tools that enable smarter business decisions and drive profitable growth. The platform addresses critical industry needs such as trade promotion optimization, sales enablement, retail execution, and revenue growth management. By unifying partners and processes, TELUS Agriculture & Consumer Goods helps companies streamline complex operations, improve efficiency, and win at the retail shelf in a competitive market. Their focus on creating a connected ecosystem with harmonized data sets them apart, transforming lengthy analytical processes into immediate, actionable intelligence.
Quick Facts
Core Competencies & Key Features
Trade Promotion Management
Enables CPG companies to effectively plan, execute, and analyze trade spend to maximize return on investment.
Retail Execution
Helps brands achieve a 'perfect store' vision using AI-powered recommendations and compliance audit tools for field teams.
Revenue Growth Analytics
Uses harmonized data and tailored analytics to help CPG businesses identify and act on revenue growth opportunities.
Sales Enablement
Acts as an end-to-end sales accelerator for the foodservice industry by streamlining processes and empowering sales teams.
Shopper Insights Generation
Provides CPG brands with deep research on consumer behavior to build confidence for go-to-market strategies.
Value Chain Integration
Connects manufacturers, distributors, and retailers through integrated solutions that ensure seamless data flow and collaboration.
CPG Data Harmonization
Transforms complex, siloed information into a single source of truth for accessible and actionable business intelligence.
Awards & Certifications
Major Partners & Clients
Key Takeaways
Products & Services
TELUS Agriculture & Consumer Goods offers a portfolio of integrated software solutions. These products is designed to manage the entire CPG commercial lifecycle. The company equips businesses with tools for data-driven decision-making and profitable growth.
Its offerings connect strategy with execution. They provide a clear view of performance from the factory to the retail shelf. These solutions work together to create a powerful platform for managing partners and processes effectively.
Sales and Promotion Execution
This category includes tools designed to enhance sales effectiveness and promotional outcomes. These solutions help CPG companies manage their field teams, execute in-store strategies, and maximize returns on trade spend.
Trade Promotion Management
This solution enables CPGs to plan, execute, and analyze promotional activities. It is built to maximize the return on investment (ROI) from trade spending. The software helps companies of all sizes across the United States improve their promotion strategies. It provides the necessary tools to track performance and make data-backed adjustments.
Sales Enablement
This product acts as an end-to-end sales accelerator for the foodservice industry. It is designed to boost sales team performance by streamlining key processes. The software equips sales professionals with the information and tools they need. This helps them to engage customers more effectively and close deals faster.
Retail Execution
This solution helps brands achieve their "perfect store" vision. It uses AI-powered sales recommendations to guide field teams. The software also includes compliance audit tools to ensure strategies are implemented correctly. This enables companies to sell more effectively and maintain brand standards across all retail locations in the United States.
Data, Analytics, and Strategy
This group of solutions focuses on data harmonization and strategic insight generation. They empower CPG companies to understand market dynamics, consumer behavior, and revenue opportunities with greater clarity.
Revenue Growth Management Analytics
This solution uses harmonized data and analytics tailored for the CPG industry. It helps businesses win at the shelf by providing deep insights into performance. TELUS RGM Analytics transforms slow reporting processes. It provides organization-wide access to actionable insights for strategic decision-making.
Shopper Insights and Research
This service provides brands with the confidence to go to market effectively. It delivers critical research into consumer behavior and preferences. In a competitive retail world, these insights are vital. They help companies across the United States develop products and marketing strategies that resonate with their target audience.
Frequently Asked Questions
TELUS Agriculture & Consumer Goods provides integrated digital solutions for the CPG sector. It connects manufacturers, distributors, and retailers with software for trade promotion management, retail execution, and revenue growth analytics. The goal is to streamline operations and drive profitable growth through data-driven insights and connected technology.
The company's solutions are specifically tailored for businesses operating across the United States.Its software for trade promotion, retail execution, and sales enablement designs to meet the unique challenges. And competitive dynamics of the American CPG and foodservice markets, helping brands succeed at the shelf.
While competitors are not named in the provided materials, the CPG software market includes various vendors. These companies often provide solutions in trade promotion management, sales force automation, and business intelligence. Key differentiators typically include AI capabilities, industry-specific focus, and the ability to integrate the entire value chain.
It is a specialized solution that helps CPG companies maximize their return on investment from promotional spending. The software provides tools for planning, executing, and analyzing trade promotions. This enables businesses of all sizes to make data-driven decisions that improve the effectiveness and profitability of their promotional campaigns.
The TELUS Retail Execution software uses AI to deliver intelligent sales recommendations directly to field teams. This technology helps ensure perfect store execution by guiding employees on the most effective in-store actions to take. It powers compliance audits and sales strategies to help brands sell more effectively.
Clients have reported significant business outcomes. For example, Scholl's Wellness Company reduced a two-week data reporting process to minutes. Highland Baking recovered $2.31 million through improved claims management.
These case studies demonstrate the platform's ability to drive efficiency, profitability, and data accessibility for CPG companies.