Invisory
Your Cloud Marketplace GTM Strategy – Simplified
Invisory provides a specialized Cloud Go-to-Market (GTM) platform and strategic services for Independent Software Vendors (ISVs). The company helps businesses launch and scale their operations on major cloud marketplaces. These include AWS, Microsoft Azure, Google Cloud, and the Salesforce AppExchange.Invisory combines its technology platform with expert guidance to streamline everything from initial listing to Partner Lifecycle Management.This approach enables ISVs to accelerate revenue, simplify procurement, and build effective co-sell. Motions with cloud providers, shortening the time to market and maximizing sales impact.
TL;DR
Invisory is a Cloud Go-to-Market (GTM) company that helps Independent Software Vendors (ISVs) succeed on cloud marketplaces. Its platform and expert strategists simplify listing, co-selling, and partner operations across AWS, Microsoft Azure, Google Cloud, and Salesforce AppExchange. By combining technology with guided strategy, Invisory helps ISVs accelerate revenue and build lasting success with cloud partners.
"Compared to figuring it out ourselves, we wouldn’t have gotten anywhere close to this level of insights or speed. We saved months."
— DAN O’LEARY, Director of Partnerships, Box
Value Proposition & Business Summary
Invisory is a specialized B2B technology and services company focused on Cloud Go-to-Market (GTM) strategy and execution. Its primary industry is partner ecosystem technology for Independent Software Vendors (ISVs). Invisory's unique selling proposition is its dual approach, combining a powerful Cloud GTM platform with hands-on support from seasoned marketplace strategists. This model helps ISVs accelerate their entry and growth on major platforms like AWS, Microsoft Azure, Google Cloud, and Salesforce AppExchange. The company addresses the entire partner lifecycle, from fast-track listing and team enablement to simplifying complex co-selling motions and navigating partner incentives. By providing both the tools and the expertise, Invisory enables software companies to reduce time-to-market, increase revenue from cloud channels, and build lasting, successful partnerships with major cloud providers.
Quick Facts
Core Competencies & Key Features
Cloud Marketplace Onboarding
Accelerate listing on AWS, Azure, and Google Cloud using pre-built APIs and expert guidance.
Go-to-Market Strategy
Develop and execute scalable GTM strategies with proprietary playbooks and templates.
Co-Sell Enablement
Build internal champions and effective co-sell motions with cloud provider sales teams.
Private Offer Automation
Streamline the sales process by creating and managing customized private offers for customers.
Partner Incentive Navigation
Gain expert guidance on accessing committed spend programs and other marketplace benefits.
Procurement Simplification
Reduce overhead with streamlined metering and customized billing options across marketplaces.
Ecosystem Orchestration
Manage and scale operations efficiently across multiple, distinct cloud marketplace ecosystems.