PartnerTap — Enterprise Ecosystem and Co-Selling Software
The leading enterprise ecosystem platform
PartnerTap is the leading enterprise ecosystem platform for account mapping and multi-partner selling. The platform enables businesses to drive more partner-sourced revenue by providing clear, actionable data. It focuses on giving executives the detailed attribution reporting needed to prove the value of their Partner Ecosystem Management efforts.PartnerTap serves revenue-driving teams within large enterprises, helping them automate co-selling and marketing activities across their entire partner network.
PartnerTap is an enterprise ecosystem platform that enables account mapping and multi-partner selling. Its flagship product provides a complete solution for co-selling, co-marketing, and partner pipeline attribution. PartnerTap's key differentiator is its ability to provide executives with the robust. Attribution data needed to prove the financial impact of their partner programs. This allows companies to drive more partner-sourced revenue with confidence.
"We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”"
— DARRYL GRAY, SVP ISV Partner Management, SAP
Value Proposition & Business Summary
PartnerTap provides the leading enterprise ecosystem platform for account mapping and multi-partner selling. The company serves large, publicly-traded companies and their revenue teams, including sales, marketing, and channel departments. Its core mission is to help businesses drive more partner-sourced revenue and provide the detailed attribution data required to prove its impact. The platform's unique selling proposition is its powerful attribution engine, which directly connects partner activities to pipeline and revenue metrics. This solves a major pain point for partnership executives who need to demonstrate ROI. PartnerTap replaces inefficient manual processes with a secure, scalable, and automated solution. It supports a wide range of partner types and co-sell motions, including complex multi-partner sales plays. The platform is built on a foundation of enterprise-grade security, with SOC2 Type II, GDPR, and CSPA compliance. This ensures that sensitive data can be shared with trust, enabling deeper and more effective collaboration across the entire partner ecosystem.
Quick Facts
Core Competencies & Key Features
Enterprise Account Mapping
Automatically maps customer and prospect data across multiple partner CRMs to identify revenue opportunities.
Co-Sell Automation
Provides data-driven workflows for sales teams to collaborate directly with partners on joint deals.
Partner Pipeline Attribution
Delivers detailed reporting and analytics to prove the exact pipeline and revenue sourced by partners.
Ecosystem Orchestration
Creates a unified data lake of partner information to power collaborative sales and marketing plays.
Secure Data Sharing
Features robust governance controls and enterprise-grade security for sharing sensitive data with partners.
Multi-Partner Sales Plays
Enables complex sales motions involving multiple partners targeting a single customer account.
Partner Marketing Intelligence
Uses ecosystem data to build targeted ABM lists and measure the ROI of joint marketing campaigns.
Awards & Certifications
Major Partners & Clients
Key Takeaways
Products & Services
The platform is organized into three core pillars. These are Account Mapping, Co-Selling, and Partner Marketing. Each component works together to create a single source of truth. For all partner activities, from initial planning to final revenue attribution.
Account and Data Management
This category focuses on creating a unified data foundation for the partner ecosystem. It automates the process of mapping data between a company and its partners to uncover hidden opportunities.
Account Mapping
The platform offers real-time mapping of customer and prospect lists. It quickly identifies customer overlaps and product whitespace opportunities. This allows teams to pinpoint the best accounts to target with each partner. It also allows users to upload partner lists directly for quick analysis.
CRM Integration
PartnerTap offers robust CRM connectors for all popular enterprise business systems. This enables seamless data flow between the platform and a company's existing systems of record. It eliminates the need for manual data entry and ensures data consistency.
Data Sharing Governance
The platform includes strong governance controls for sharing data. Companies can define precise rules for what data is shared with each partner. This builds trust and ensures compliance with data privacy regulations.
Co-Selling and Pipeline Automation
This group of services provides the tools to turn partner data into actionable sales plays and measurable revenue. It supports collaboration between sales teams across different companies.
Co-Selling Workflows
Users can run data-driven sales play workflows. The platform includes co-sell automation to prompt specific actions from sales reps. It also enables direct peer-to-peer orchestration for effective collaboration on deals.
Multi-Partner Sales Plays
PartnerTap supports complex sales motions involving multiple partners. It helps orchestrate "Power of Three" programs where a company and two partners collaborate. These through-channel plays target specific customer accounts for greater impact.
Partner Pipeline Attribution
This is a core feature of the platform. It provides executives with clear, detailed reporting on partner-sourced and influenced pipeline. This allows leaders to measure the exact financial impact of their partner ecosystem.
Partner Marketing and Campaign ROI
This product area helps marketing teams use partner data to increase the return on their investments. It aligns marketing campaigns with partner strengths and customer data.
Partner-Informed ABM
Marketers can use ecosystem data to build highly targeted account-based marketing (ABM) lists. This ensures marketing efforts are focused on accounts where partners have strong relationships or existing customer footprints. This improves campaign effectiveness.
Joint Marketing Programs
The platform supports various joint marketing activities. This includes strategic events, demand generation campaigns, and co-selling days. Data helps identify the best accounts and partners for these programs.
Investment and Attribution
PartnerTap provides data to guide MDF allocations for greater impact. It also delivers partner-impact attribution for marketing campaigns. This shows how partners contributed to marketing-sourced leads and pipeline.
Frequently Asked Questions
PartnerTap is an enterprise ecosystem platform for account mapping and co-selling. It helps companies drive more partner-sourced revenue by automating partner operations.The platform provides detailed attribution data, allowing executives to prove the ROI of their partner programs. And make data-driven decisions to foster growth through partnerships.
The specific location of PartnerTap's headquarters is not listed in the provided information. However, the platform designs for enterprise-level and publicly-traded companies, which are often global. It serves organizations by helping them manage complex partner ecosystems without geographical limitation, focusing on data and workflow automation.
While specific competitors are not named, PartnerTap differentiates itself within the ecosystem management space. Its main distinction is its strong focus on providing robust, executive-level attribution data.The platform competes with manual processes like spreadsheets and other solutions. That may not offer the same level of enterprise security or detailed reporting.
PartnerTap provides attribution by connecting directly to CRM systems and tracking partner involvement in deals. It maps partner activities to specific sales opportunities, from initial sourcing to closing.This creates detailed reports that show exactly how much new pipeline. And revenue each partner or program has generated for the business.
Yes, PartnerTap builts with enterprise-grade security. The platform is SOC2 Type II, GDPR, and CSPA compliant. It offers granular data-sharing governance controls, allowing companies to define exactly what information is shared with each partner.
This focus on security designs to pass the strictest IT reviews.
PartnerTap supports a wide range of partner types on its platform. This includes ISVs, Alliances, GSIs, OEMs, Resellers, Distributors, MSPs, CSSPs, and Marketplaces.This flexibility allows enterprises to manage their entire partner network, regardless of the partner motion. Or relationship type, from a single, unified platform.
PartnerTap enables complex multi-partner sales motions, like "Power of Three" programs. It allows companies to orchestrate sales plays that involve multiple partners collaborating on a single customer account. The platform provides the shared data and communication workflows necessary to coordinate these advanced co-selling strategies effectively across the ecosystem.