PartnerTap
The leading enterprise ecosystem platform
PartnerTap is the leading enterprise ecosystem platform for account mapping and multi-partner selling. The platform enables businesses to drive more partner-sourced revenue by providing clear, actionable data. It focuses on giving executives the detailed attribution reporting needed to prove the value of their Partner Ecosystem Management efforts.PartnerTap serves revenue-driving teams within large enterprises, helping them automate co-selling and marketing activities across their entire partner network.
TL;DR
PartnerTap is an enterprise ecosystem platform that enables account mapping and multi-partner selling. Its flagship product provides a complete solution for co-selling, co-marketing, and partner pipeline attribution.PartnerTap's key differentiator is its ability to provide executives with the robust. Attribution data needed to prove the financial impact of their partner programs. This allows companies to drive more partner-sourced revenue with confidence.
"We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”"
— DARRYL GRAY, SVP ISV Partner Management, SAP
Value Proposition & Business Summary
PartnerTap provides the leading enterprise ecosystem platform for account mapping and multi-partner selling. The company serves large, publicly-traded companies and their revenue teams, including sales, marketing, and channel departments. Its core mission is to help businesses drive more partner-sourced revenue and provide the detailed attribution data required to prove its impact. The platform's unique selling proposition is its powerful attribution engine, which directly connects partner activities to pipeline and revenue metrics. This solves a major pain point for partnership executives who need to demonstrate ROI. PartnerTap replaces inefficient manual processes with a secure, scalable, and automated solution. It supports a wide range of partner types and co-sell motions, including complex multi-partner sales plays. The platform is built on a foundation of enterprise-grade security, with SOC2 Type II, GDPR, and CSPA compliance. This ensures that sensitive data can be shared with trust, enabling deeper and more effective collaboration across the entire partner ecosystem.
Quick Facts
Core Competencies & Key Features
Enterprise Account Mapping
Automatically maps customer and prospect data across multiple partner CRMs to identify revenue opportunities.
Co-Sell Automation
Provides data-driven workflows for sales teams to collaborate directly with partners on joint deals.
Partner Pipeline Attribution
Delivers detailed reporting and analytics to prove the exact pipeline and revenue sourced by partners.
Ecosystem Orchestration
Creates a unified data lake of partner information to power collaborative sales and marketing plays.
Secure Data Sharing
Features robust governance controls and enterprise-grade security for sharing sensitive data with partners.
Multi-Partner Sales Plays
Enables complex sales motions involving multiple partners targeting a single customer account.
Partner Marketing Intelligence
Uses ecosystem data to build targeted ABM lists and measure the ROI of joint marketing campaigns.