PROS
AI-Powered Airline Retailing & Offer Management
PROS is a dedicated travel technology company helping airlines outperform with AI-driven solutions. It focuses on retailing and offer management to deliver customer-centric experiences. PROS helps carriers maximize revenue performance through patented science and proven AI.The company supports complete ecosystem orchestration for its clients. This allows airlines to connect disparate commercial systems into one unified platform. The platform serves over 130 airlines across the globe.
TL;DR
PROS is a travel technology company that provides AI-powered airline retailing and offer management solutions. Its flagship product, the PROS Platform, helps airlines optimize revenue performance and deliver customer-centric experiences. Key differentiators include patented AI, deep industry experience, and a modular architecture that supports unlimited integration.
"By building on PROS, we are able to offer tailored pricing options that meet the needs of our travelers, enhancing overall experience and driving customer-centric commercial offers."
— Stefan Kreuzpaintner, Senior Vice President, Commercial Customer Offer, Lufthansa Group
Value Proposition & Business Summary
PROS is a leading travel technology firm that specializes in AI-powered airline retailing and offer management. The company provides a unified platform designed to help airlines of all sizes outperform in a competitive market. Its core focus is on maximizing revenue quality and delivering superior, customer-centric travel experiences. The unique selling proposition of PROS lies in its patented AI and deep industry expertise, cultivated over 40 years. This enables airlines to create, price, and distribute millions of optimized offers in real time. The platform’s modular, API-first architecture promotes "Integration Without Limits," allowing airlines to build a flexible commercial technology stack. This supports complete ecosystem orchestration. It connects everything from revenue management and dynamic pricing to merchandising and digital marketing. PROS helps airlines modernize their commercial operations, drive predictable growth, and adapt quickly to market changes. This makes it an essential partner for carriers focused on long-term profitability and innovation.
Quick Facts
Core Competencies & Key Features
AI-Driven Offer Optimization
Uses patented AI to analyze market signals and traveler behavior to create revenue-optimal offers.
Real-Time Dynamic Pricing
Allows airlines to adjust prices for flights and ancillaries instantly based on real-time market data.
Airline Revenue Management
Provides industry-leading tools to forecast demand, manage inventory, and optimize network revenue.
Digital Retail Solutions
Offers digital storefronts and marketing tools that help airlines increase direct bookings and conversions.
Ancillary Merchandising
Enables airlines to create, price, and sell ancillary products and services to boost overall revenue.
Modular Platform Integration
Features an open, API-first architecture designed for seamless interoperability with other airline systems.
Group Sales Automation
Streamlines the group travel booking process for improved sales team efficiency and customer service.
Awards & Certifications
Major Partners & Clients
Mission
PROS aims to help airlines outperform by using AI-driven retailing and offer management solutions that deliver both customer-centric experiences and maximum revenue performance.
Vision
PROS envisions a future where all airlines can move beyond legacy systems to embrace modern, agile retailing that allows them to adapt, innovate, and grow profitably.