PROS — AI-Powered Airline Retailing and Offer Management Suite
AI-Powered Airline Retailing & Offer Management
PROS is a dedicated travel technology company helping airlines outperform with AI-driven solutions. It focuses on retailing and offer management to deliver customer-centric experiences. PROS helps carriers maximize revenue performance through patented science and proven AI.The company supports complete ecosystem orchestration for its clients. This allows airlines to connect disparate commercial systems into one unified platform. The platform serves over 130 airlines across the globe.
PROS is a travel technology company that provides AI-powered airline retailing and offer management solutions. Its flagship product, the PROS Platform, helps airlines optimize revenue performance and deliver customer-centric experiences. Key differentiators include patented AI, deep industry experience, and a modular architecture that supports unlimited integration.
"By building on PROS, we are able to offer tailored pricing options that meet the needs of our travelers, enhancing overall experience and driving customer-centric commercial offers."
— Stefan Kreuzpaintner, Senior Vice President, Commercial Customer Offer, Lufthansa Group
Value Proposition & Business Summary
PROS is a leading travel technology firm that specializes in AI-powered airline retailing and offer management. The company provides a unified platform designed to help airlines of all sizes outperform in a competitive market. Its core focus is on maximizing revenue quality and delivering superior, customer-centric travel experiences. The unique selling proposition of PROS lies in its patented AI and deep industry expertise, cultivated over 40 years. This enables airlines to create, price, and distribute millions of optimized offers in real time. The platform’s modular, API-first architecture promotes "Integration Without Limits," allowing airlines to build a flexible commercial technology stack. This supports complete ecosystem orchestration. It connects everything from revenue management and dynamic pricing to merchandising and digital marketing. PROS helps airlines modernize their commercial operations, drive predictable growth, and adapt quickly to market changes. This makes it an essential partner for carriers focused on long-term profitability and innovation.
Quick Facts
Core Competencies & Key Features
AI-Driven Offer Optimization
Uses patented AI to analyze market signals and traveler behavior to create revenue-optimal offers.
Real-Time Dynamic Pricing
Allows airlines to adjust prices for flights and ancillaries instantly based on real-time market data.
Airline Revenue Management
Provides industry-leading tools to forecast demand, manage inventory, and optimize network revenue.
Digital Retail Solutions
Offers digital storefronts and marketing tools that help airlines increase direct bookings and conversions.
Ancillary Merchandising
Enables airlines to create, price, and sell ancillary products and services to boost overall revenue.
Modular Platform Integration
Features an open, API-first architecture designed for seamless interoperability with other airline systems.
Group Sales Automation
Streamlines the group travel booking process for improved sales team efficiency and customer service.
Awards & Certifications
Major Partners & Clients
Mission
PROS aims to help airlines outperform by using AI-driven retailing and offer management solutions that deliver both customer-centric experiences and maximum revenue performance.
Vision
PROS envisions a future where all airlines can move beyond legacy systems to embrace modern, agile retailing that allows them to adapt, innovate, and grow profitably.
Key Takeaways
Products & Services
PROS offers an integrated suite of software solutions for airlines. The PROS Platform connects an airline’s entire commercial process. It links capacity management, pricing, sales, distribution, and marketing.
This AI-driven platform enables end-to-end airline retail optimization. It helps airlines create, price, and distribute millions of offers in real time. This ensures each offer is both competitive and profitable.
PROS solutions is designed to be modular. Airlines can adopt features based on their specific needs and modernization goals. The platform is built for interoperability.
This supports integration with other airline systems.
Offer and Order Management
This category focuses on creating and managing traveler offers. These tools support a modern retail experience by moving beyond simple fares.
Shopping
Provides airlines with real-time shopping and pricing engines. It returns bookable itineraries quickly for any request. This technology is highly scalable and accurate.
Merchandising
Enables airlines to create and sell ancillary products and services effectively. It allows for dynamic bundling and tailored offers. This boosts ancillary revenue streams.
Group Sales
Automates the group booking and management process. Airlines can handle group requests more efficiently. It improves revenue and sales team productivity.
Pricing and Revenue Optimization
These products use AI to optimize pricing and protect revenue. They analyze market data to find the ideal price for every seat and service.
Revenue Management
This is the top choice for airlines to manage inventory and availability. It uses AI to forecast demand and optimize network revenue. It is a core component of the PROS platform.
Real-Time Dynamic Pricing
Allows airlines to adjust prices instantly based on market conditions. It considers competitor fares and traveler intent. This creates a true real-time pricing environment.
Dynamic Ancillary Pricing
Applies dynamic pricing science to ancillary products. This tool prices bags, seats, and other extras optimally. It maximizes revenue from every part of the traveler journey.
Digital Marketing and Distribution
This suite of products helps airlines attract and convert travelers online. It connects offer management with key digital marketing channels.
airTRFX
A digital storefront that boosts direct bookings. It creates SEO-optimized landing pages for airline routes. This improves online visibility and attracts more customers.
airModules
Provides configurable widgets for airline websites. Airlines can display real-time pricing and offers anywhere. This enhances the user experience and drives conversions.
airSEM
Optimizes paid search marketing campaigns for airlines. It automates bidding on platforms like Google Ads. This ensures marketing spend is highly effective and efficient.
airWire
Distributes real-time fare and ancillary data to marketing partners. It ensures price accuracy across all channels. This includes metasearch engines and other third parties.
Frequently Asked Questions
PROS helps airlines manage their commercial partner ecosystem. This includes technology vendors and distribution partners. The platform's open APIs allow seamless integration with other systems.This creates a unified and flexible technology stack for airlines, improving overall strategic alignment.
And execution across different partners in their network.
PROS is headquartered in Houston, Texas, USA. The company serves a global client base, with customers located across North America, Europe, Asia, and other regions. Its solutions support over 130 airlines worldwide, including international, regional, and low-cost carriers, making its reach truly international in scope.
PROS competes with other large travel technology providers in the airline industry. Its main competitors include companies like Amadeus and Sabre, which also offer revenue management and commercial airline solutions. PROS differentiates itself with its deep focus on AI-driven offer optimization and its highly modular platform architecture.
The PROS AI analyzes vast amounts of data, including market signals and traveler behavior. It uses this analysis to forecast demand and calculate optimal prices for flights and ancillary products. This ensures airlines are not just filling seats, but are maximizing the revenue quality of every offer they make.
The PROS platform uss by a diverse range of over 130 airlines worldwide. This includes large, full-service network carriers like Lufthansa and United Airlines.It also serves low-cost carriers such as Breeze Airways. And various regional and hybrid airlines, demonstrating the platform’s scalability and adaptability.
Real-time dynamic pricing is the ability to adjust fares and ancillary prices instantly. This happens in response to changing market conditions and individual traveler context. It moves beyond static, pre-filed fares to create fluid, optimized prices that maximize revenue while meeting customer expectations for value.
PROS offers a suite of digital marketing tools like airTRFX and airSEM. These products help airlines increase direct online bookings by improving SEO, creating targeted landing pages, and automating paid search campaigns. They ensure price accuracy across all digital channels and marketing partners, boosting conversion rates.