Structured
Every Partner, Activated.
Structured is a channel marketing technology company that helps enterprises scale partner revenue with its AI-first platform. The company serves organizations that rely on indirect sales channels for growth. Structured's core value is using generative and agentic AI to help partners accelerate demand generation and go-to-market activities.Its approach provides tailored roadmaps, automated campaign creation, and data-backed insights. This focus on AI-driven Partner Ecosystem Management makes partner collaboration more effective and measurable.
TL;DR
Structured is a channel marketing platform company that helps organizations scale partner revenue using AI. Its AI-first platform provides partners with personalized roadmaps, co-branded assets, and data-backed insights. The platform’s key differentiators include generative and agentic AI guidance, streamlined partner onboarding, and measurable ROI analytics.
"Structured is pushing boundaries with ServiceNow, enabling us to break glass and redefine what’s possible in partner marketing. Their forward-thinking platform accelerates execution, personalization, and scale—helping us not just keep pace with change but lead it."
— Meaghan Moore, VP of Global Partner Marketing, SERVICENOW
Value Proposition & Business Summary
Structured is an AI-first channel marketing technology company that enables enterprises to scale revenue through their partner ecosystems. The company’s core offering is a unified POEM Platform that uses generative and agentic AI to help partners accelerate go-to-market strategies and demand generation. Its unique selling proposition is combining powerful AI-driven personalization with a scalable, enterprise-grade architecture. The platform delivers tailored roadmaps, generates co-branded assets, and provides data-backed insights in seconds. It allows companies to customize brand messaging by partner vertical and region, translating copy into over 130 languages to support global channels. Structured is built to simplify complexity, helping partners execute campaigns with confidence while staying on brand. The platform provides real-time ROI measurement through analytics dashboards, proving the value of channel marketing activities. Forrester has recognized Structured as a "Leader" in partner marketing automation, highlighting its innovation and customer satisfaction. It primarily serves large organizations in the technology sector.
Quick Facts
Core Competencies & Key Features
AI-Driven Personalization
Uses generative AI to create hyper-personalized marketing campaigns tailored to each partner, vertical, and region.
Partner Onboarding Automation
Offers a streamlined, intuitive onboarding process to activate new channel partners and accelerate their time-to-revenue.
Scalable Campaign Creation
Generates customized marketing content at scale, empowering thousands of partners to execute on-brand campaigns simultaneously.
Real-Time ROI Analytics
Provides real-time dashboards and deep analytics to measure partner performance and prove campaign return on investment.
Enterprise-Grade Architecture
Built on a modular, scalable platform that grows with a business without causing disruptions or downtime.
Global Content Localization
Supports global partner networks by translating marketing content and campaign assets into more than 130 languages.