Structured (StructuredWeb) — AI Channel Marketing Platform
Every Partner, Activated.
Structured is a channel marketing platform that uses generative and agentic AI to help enterprises scale partner revenue. The platform enables companies to activate their partners by accelerating go-to-market strategies and improving demand generation. Structured offers an AI-first approach to Partner Ecosystem Management that delivers personalized guidance, instant resources, and frictionless collaboration.This helps partners execute marketing campaigns with confidence while staying on brand and on strategy.
Structured is a channel marketing platform that uses generative and agentic AI to help enterprises scale partner revenue. Its AI-first platform delivers tailored roadmaps, campaign ideas, and co-branded assets to partners in seconds. Structured helps partners move faster and execute marketing with confidence while staying on brand.
"Structured is pushing boundaries with ServiceNow, enabling us to break glass and redefine what’s possible in partner marketing. Their forward-thinking platform accelerates execution, personalization, and scale—helping us not just keep pace with change but lead it."
— Meaghan Moore, VP of Global Partner Marketing, SERVICENOW
Value Proposition & Business Summary
Structured offers an AI-first channel marketing platform designed to help enterprises activate their partners and scale channel revenue. Recognized by Forrester as a "Leader" in partner marketing automation, the company uses generative and agentic AI to empower partners with personalized guidance, instant access to resources, and frictionless collaboration tools. The platform specializes in translating a vendor's brand strategy into actionable, customized marketing campaigns for partners. Key capabilities include hyper-personalizing brand stories for different verticals, translating content into over 130 languages, and providing real-time analytics to prove ROI. The platform's unique selling proposition is its enterprise-first, modular architecture. It is built to support complex, two-tiered distribution models, particularly within the IT channel. By automating content creation and enabling partners to execute campaigns with confidence, Structured helps companies like IBM, Google, and ServiceNow improve partner engagement, accelerate go-to-market strategies, and maintain brand consistency across their entire ecosystem. The focus is on making every partner a high-performing contributor to business growth.
Quick Facts
Core Competencies & Key Features
AI-Powered Channel Marketing
Uses generative and agentic AI to automate and personalize marketing content for channel partners, ensuring brand consistency.
Partner Onboarding & Activation
Streamlines the partner onboarding process to get partners activated, engaged, and driving revenue quickly.
Personalized Campaign Creation
Generates customized and syndicated marketing campaigns at scale, empowering partners to publish personalized content everywhere.
Enterprise Platform Scalability
Features a modular architecture built to grow with an enterprise, allowing seamless addition of new capabilities without downtime.
ROI and Performance Analytics
Provides real-time dashboards and comprehensive analytics to track partner performance and measure marketing return on investment.
Global Content Localization
Adapts messaging for different regions and verticals, with translation capabilities for over 130 languages.
Awards & Certifications
Major Partners & Clients
Key Takeaways
Products & Services
Structured offers a unified, AI-native platform designed for enterprise channel marketing. Its product portfolio is built to support the entire partner journey. The platform's modular design allows companies to add capabilities as their business grows.
This ensures scalability without downtime or disruption. The core of the offering is the use of generative and agentic AI. It provides partners with tailored roadmaps, campaign ideas, and co-branded assets.
Structured empowers partners to execute personalized, on-brand marketing campaigns effectively and efficiently.
AI-Powered Content and Messaging
This suite of tools uses AI to create highly personalized marketing content. It helps vendors maintain brand consistency while tailoring messages to specific partners, regions, and industries.
Hyper-Personalized Storytelling
The platform builds on AI to customize the vendor's brand story for each partner. It intelligently adapts messaging for different market verticals and geographic regions.
Multilingual Content Adaptation
This feature allows for the translation of marketing copy into more than 130 languages. It ensures global partners have the resources for local success.
Partner Enablement and Onboarding
Structured focuses on getting partners activated and engaged quickly. These services provide an intuitive experience supported by robust service to drive fast results.
Streamlined Partner Onboarding
The platform offers a streamlined onboarding process to reduce time-to-first-marketing-campaign. An intuitive interface helps partners get started quickly.
Intuitive Platform Experience
The user interface designs for ease of use. It helps partners access resources and launch campaigns with minimal friction or training.
Full-Service Support
Structured provides global customer service to assist partners. This ensures users can get help whenever they need it, promoting higher engagement.
Automated Campaign Execution
These capabilities allow vendors to scale their marketing efforts through partners. It automates the creation and distribution of personalized campaigns across many channels.
Syndicated Campaign Publishing
Vendors can boost brand visibility with syndicated campaigns. This allows for consistent brand messaging across the entire partner ecosystem.
Personalized Marketing Generation
The platform can generate customized marketing content at scale. This empowers partners to run campaigns that are tailored to their specific customers.
Platform Architecture and Growth
The Structured platform is built for the demands of large enterprises. Its architecture designs for scalability, reliability, and seamless growth without business interruptions.
Modular Platform Scalability
The system features a modular architecture that grows with a client's business. New capabilities can be added seamlessly without disruptions or downtime.
Enterprise-Grade Architecture
Structured is the only AI-first platform specifically built for enterprise channel marketing. It is designed to handle complex partner networks and demands.
Performance Analytics and Reporting
Structured provides powerful tools to track and measure the effectiveness of channel marketing programs. This helps vendors prove the value of their investment and make data-driven decisions.
Real-Time Performance Dashboards
The platform includes real-time dashboards that track key partner performance metrics. This gives vendors clear visibility into what is working.
ROI Measurement and Analytics
Structured offers complete analytics that prove marketing return on investment. These insights help guide future strategy and investments in the channel.
Frequently Asked Questions
Structured provides an AI-first channel marketing platform that helps enterprises activate their partners. It uses generative and agentic AI to help partners accelerate demand generation and go-to-market strategies.The platform delivers personalized guidance, instant resources, and frictionless collaboration to boost partner-driven revenue. And ensure brand consistency across the ecosystem.
Structured primarily serves large enterprises that rely on channel partners, particularly in the technology and IT sectors. Its customers include major global brands like IBM, Google, Zoom, and ServiceNow.The platform designs to handle complex partner networks, including the. Two-tiered distribution models commonly found in the IT channel space.
Structured uses generative and agentic AI as the core of its platform. Guided by a vendor's brand, the AI provides partners with tailored roadmaps, campaign ideas, and co-branded assets.It also enables hyper-personalization of messaging for different verticals. And regions, and it can translate copy into over 130 languages for global campaigns.
The Structured platform builts with a modular and scalable architecture designed for enterprise growth. This allows companies to add new capabilities seamlessly without causing business disruptions or system downtime. This ensures the platform can grow with the company's needs, supporting an expanding and evolving partner ecosystem without limitations.
Structured provides real-time dashboards and complete analytics to track partner marketing performance. These tools give vendors clear visibility into key metrics, allowing them to see what is working and what is not. This data-driven approach helps companies prove the return on investment (ROI) of their channel marketing programs and guide future strategy.
Structured was named a 'Leader' in The Forrester Wave™ for partner marketing automation. In the Q2 2025 report, the company received perfect scores in 11 categories, including innovation, customization, and AI. This analyst recognition validates the platform's market position and its effectiveness in driving results for its enterprise customers.