Structured (StructuredWeb)
Every Partner, Activated.
Structured is a channel marketing platform that uses generative and agentic AI to help enterprises scale partner revenue. The platform enables companies to activate their partners by accelerating go-to-market strategies and improving demand generation. Structured offers an AI-first approach to Partner Ecosystem Management that delivers personalized guidance, instant resources, and frictionless collaboration.This helps partners execute marketing campaigns with confidence while staying on brand and on strategy.
TL;DR
Structured is a channel marketing platform that uses generative and agentic AI to help enterprises scale partner revenue. Its AI-first platform delivers tailored roadmaps, campaign ideas, and co-branded assets to partners in seconds. Structured helps partners move faster and execute marketing with confidence while staying on brand.
"Structured is pushing boundaries with ServiceNow, enabling us to break glass and redefine what’s possible in partner marketing. Their forward-thinking platform accelerates execution, personalization, and scale—helping us not just keep pace with change but lead it."
— Meaghan Moore, VP of Global Partner Marketing, SERVICENOW
Value Proposition & Business Summary
Structured offers an AI-first channel marketing platform designed to help enterprises activate their partners and scale channel revenue. Recognized by Forrester as a "Leader" in partner marketing automation, the company uses generative and agentic AI to empower partners with personalized guidance, instant access to resources, and frictionless collaboration tools. The platform specializes in translating a vendor's brand strategy into actionable, customized marketing campaigns for partners. Key capabilities include hyper-personalizing brand stories for different verticals, translating content into over 130 languages, and providing real-time analytics to prove ROI. The platform's unique selling proposition is its enterprise-first, modular architecture. It is built to support complex, two-tiered distribution models, particularly within the IT channel. By automating content creation and enabling partners to execute campaigns with confidence, Structured helps companies like IBM, Google, and ServiceNow improve partner engagement, accelerate go-to-market strategies, and maintain brand consistency across their entire ecosystem. The focus is on making every partner a high-performing contributor to business growth.
Quick Facts
Core Competencies & Key Features
AI-Powered Channel Marketing
Uses generative and agentic AI to automate and personalize marketing content for channel partners, ensuring brand consistency.
Partner Onboarding & Activation
Streamlines the partner onboarding process to get partners activated, engaged, and driving revenue quickly.
Personalized Campaign Creation
Generates customized and syndicated marketing campaigns at scale, empowering partners to publish personalized content everywhere.
Enterprise Platform Scalability
Features a modular architecture built to grow with an enterprise, allowing seamless addition of new capabilities without downtime.
ROI and Performance Analytics
Provides real-time dashboards and comprehensive analytics to track partner performance and measure marketing return on investment.
Global Content Localization
Adapts messaging for different regions and verticals, with translation capabilities for over 130 languages.