Suger
Your Cloud GTM on Autopilot.
Suger is a Cloud Go-To-Market platform that automates the entire lifecycle of selling on cloud marketplaces.It serves B2B software companies by providing a unified control plane to list, sell. And grow revenue on AWS, Azure, and GCP.Suger’s key differentiators are its powerful AI-driven automations and deep integrations with CRMs like Salesforce. And HubSpot, making it a vital Partner Ecosystem Management tool.
TL;DR
Suger is a Cloud Go-To-Market platform that helps companies automate selling on cloud marketplaces.Its flagship unified control plane allows businesses to list, sell. And manage their presence across AWS, Azure, and GCP from one place. Key differentiators include AI-powered co-sell automation and deep CRM integration.
"A full Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners"
— Sr. Director - Global Strategic Alliances, Mid-Market Company
Value Proposition & Business Summary
Suger provides a comprehensive Cloud Go-To-Market (GTM) automation platform for B2B software companies. Its primary industry is software and technology, with a focus on enabling sales through cloud marketplaces like AWS, Azure, and GCP. Suger’s unique selling proposition is its unified control plane combined with powerful AI, which automates the entire partner sales lifecycle from listing to revenue reconciliation. By integrating directly with CRMs such as Salesforce and HubSpot, Suger eliminates the friction of managing multiple partner portals and manual data entry. This allows revenue teams to accelerate deals, streamline operations, and scale their cloud channel revenue efficiently. The platform serves as the central hub for all partner ecosystem management and co-selling activities.
Quick Facts
Core Competencies & Key Features
Cloud Marketplace Integration
Provides no-code, API-first integrations to list and sell products on AWS, Azure, GCP, and other major cloud marketplaces.
Private Offer Automation
Streamlines the creation and management of private offers by connecting cloud portals directly to records within your company's CRM system.
AI-Powered Co-Sell
Uses artificial intelligence to automate the submission of co-sell referrals, reducing manual work and accelerating partner collaboration for all teams.
CRM Workflow Integration
Offers deep, native integrations with Salesforce and HubSpot, allowing sales teams to manage cloud GTM tasks without leaving their primary workspace.
Revenue Reconciliation
Automates the process of matching complex marketplace disbursement files with internal ERP and accounting systems for accurate financial reporting.
Unified Control Plane
A single platform to manage all products, pricing, and private offers across every major cloud marketplace for greater business visibility.
Workflow Orchestration
A flexible engine that allows teams to build custom triggers and automated actions to connect processes across different business systems.
Awards & Certifications
Major Partners & Clients
Mission
Suger's mission is to remove the friction of cloud go-to-market motions for software companies by providing a single, automated platform.
Vision
Suger envisions a future where any company can seamlessly sell and co-sell on autopilot across every major cloud ecosystem.