Superglue — Automated Partner Engagement and Sales Suite
Engage with partners efficiently. Source & win deals predictably.
Superglue is a Partner Engagement Platform designed to help companies automate partner activation and co-selling workflows. It serves partner teams in high-growth SaaS companies by replacing manual processes with guided, automated journeys. Superglue's approach to Partner Ecosystem Management focuses on improving partner experiences through personalized, multi-channel communication. The platform integrates with existing CRMs, PRMs, and data platforms to.Create a predictable co-selling process, ultimately driving more partner-led revenue.
Superglue is a Partner Engagement Platform that automates partner activation and co-selling processes for B2B companies. Its flagship platform uses a workflow builder with pre-built blueprints to guide partner managers and sales teams. Key differentiators include automated, multi-channel partner engagement and deep integration with tools like Salesforce, Crossbeam. And Slack to create a predictable revenue engine.
"A few reasons why we're using Superglue in our partner ecosystem at Uberall: 1) it's built for partner ecosystems and the specific needs of PAMs, 2) it's super fast to set up, 3) it guides PAMs and helps them prioritize, 4) it's scalable to thousands of partners, and 5) it lives and enables PAMs where they already spend much of their time: in Slack!"
— Brian Jambor, VP, Global Partnerships - Uberall
Value Proposition & Business Summary
Superglue is a Partner Engagement Platform for B2B companies, with a strong focus on the SaaS industry. It solves the critical problem of inefficient and disconnected partner management processes. Many partner teams struggle with manually stitching together emails, CRMs, and basic PRMs, leading to reactive management and a poor partner experience. Superglue replaces this chaos with a unified, automated system. The platform's unique selling proposition is its ability to create predictable co-selling motions through workflow automation. It guides partner managers, sales teams, and partners through every step of the journey, from onboarding to closing deals. By integrating with key tools like Salesforce, Crossbeam, and Slack, Superglue triggers context-aware actions. This frees up teams from repetitive tasks, improves the partner experience with personalized, multi-channel communication, and ultimately helps businesses scale their partner-led revenue much faster. It offers both pre-built blueprints and a custom workflow builder for maximum flexibility.
Quick Facts
Core Competencies & Key Features
Co-Selling Automation
Automates deal collaboration between sales teams and partners using triggers from CRM and data platforms.
Partner Lifecycle Automation
Provides automated workflows for every stage of the partner journey, including onboarding, enablement, and nurturing.
Sales and Partner Alignment
Bridges the communication gap between AEs and PAMs with automated Slack alerts and guided processes.
Multi-Channel Partner Communication
Engages partners on their preferred platforms like email and Slack, moving beyond traditional portal limitations.
Workflow and Integration Hub
Connects your entire partner tech stack, including CRM and data tools, into a single, cohesive system.
Partner Experience Design
Enables the creation of hyper-personalized partner journeys that increase engagement, loyalty, and satisfaction.
Rapid Deployment
Allows companies to connect their systems and launch automated partner workflows in as little as 30 minutes.
Major Partners & Clients
Key Takeaways
Products & Services
Superglue offers a focused product portfolio centered on its Partner Engagement Platform. This platform is a complete solution for automating the entire partner journey. Its goal is to make partner interactions more efficient, personalized, and scalable.
The system uses a powerful workflow builder and a library of proven templates. These tools allow companies to automate crucial stages of Partner Lifecycle Management. From onboarding new partners to driving co-selling motions, the platform provides a guided experience.
The technology is built to increase partner-led revenue while improving the overall partner experience.
Partner Lifecycle Automation
This product group contains tools to automate key touchpoints throughout the partner journey. It ensures partners receive consistent and timely support from day one. These automations nurture the relationship and drive continuous engagement.
Partner Onboarding
This feature automates the initial steps for welcoming new partners. It delivers training materials, introduces key contacts, and sets clear expectations. This ensures every partner has a smooth and professional start.
Partner Enablement
This tool provides partners with the right resources at the right time. It automatically shares sales kits, product updates, and marketing materials. This keeps partners well-equipped to represent the brand effectively.
Partner Nurturing
This automates ongoing communication to keep partners engaged. It can send regular check-in messages, share success stories, and request feedback. This helps maintain strong relationships at scale.
Portal Adoption
These workflows encourage partners to log in and use the partner portal. It sends reminders and highlights new resources available within the portal. This helps companies maximize their investment in PRM technology.
Co-Selling and Revenue Operations
This category focuses on features that directly connect partner activities to sales outcomes. These tools bridge the gap between partner managers and account executives. They create a seamless and predictable co-selling process that is easy to follow.
Co-Selling Automation
This automates the process of collaborating on deals with partners. It triggers notifications based on updates in the CRM or data-sharing platforms. This keeps both internal teams and partners aligned on opportunities.
Automated Slack Alerts
This feature delivers critical updates directly to account executives in Slack. It notifies them when a partner can help with a specific deal. It also prompts them on the next steps to take for successful collaboration.
AI-Powered Emails
The platform empowers partner managers to trigger pre-drafted emails. These messages help move deals forward or engage a partner at a critical moment. The AI-assisted content ensures professional and effective communication.
Partner Experience and Engagement
This suite of tools is designed to build and maintain strong, positive partner relationships. It shifts communication from generic broadcasts to personalized, meaningful interactions. The goal is to make partners feel like a true extension of the team.
Multi-Channel Communication
This allows teams to communicate with partners on their preferred channels. This includes email, Slack, and other platforms they use every day. This approach dramatically increases the chances of messages being seen and read.
Partner Recognition
This feature automates celebrating partner successes. It can trigger thank you notes for closed deals or spotlight top performers. This positive reinforcement builds loyalty and motivates partners.
Inactivity Management
These automated workflows re-engage partners who have become dormant. It can send a series of messages to check in and offer support. This helps prevent partner churn and revitalizes valuable relationships.
NPS and Feedback
This tool automates the process of collecting partner feedback. It can send Net Promoter Score (NPS) surveys at key points in the journey. This provides valuable insights for improving the partner program.
Frequently Asked Questions
Superglue is a Partner Engagement Platform that automates co-selling and partner activation. It uses guided workflows to help partner teams and sales reps collaborate more effectively.The platform automates repetitive tasks like onboarding and nurturing, allowing managers to focus. On building strategic relationships and driving predictable revenue through their partner ecosystem.
The provided information does not specify where Superglue is headquartered or the specific geographic regions it serves. The platform is cloud-based, suggesting it is accessible to companies globally. Its focus is on technology and SaaS companies, which often operate internationally.
For details, contacting the company directly is recommended.
The website content does not name any direct competitors. Superglue positions itself as a solution that can either replace or enhance existing Partner Relationship Management (PRM) systems.Therefore, its competitors could include traditional PRM providers as well as. Other emerging platforms focused on partner engagement and co-selling automation.
Superglue automates co-selling by connecting with your CRM and data-sharing tools like Crossbeam. When a deal updates or an opportunity is found, it triggers automated workflows.This includes sending Slack alerts to account executives, notifying partner managers. And even helping draft emails to move the deal forward with a partner.
Superglue offers over 30 pre-built blueprints for various partner program activities. These templates cover the entire partner lifecycle, including partner onboarding, training, and enablement.They also include workflows for co-selling, inactivity management, gathering NPS feedback. And encouraging partner portal adoption, providing a best-practice structure for engagement.
Superglue designs to connect easily with your existing tech stack. It has native integrations for CRMs like Salesforce and HubSpot. By linking with these systems, it can trigger automated workflows based on real-time data, such as deal updates.
This allows it to enhance your PRM and CRM with powerful automation.
Yes, Superglue helps improve low partner portal adoption.It can communicate with partners on the channels they already use, like Slack. And email, instead of forcing them to log into a portal. It also has specific automation blueprints designed to send reminders and highlight new resources to encourage portal usage.