Superglue
Engage with partners efficiently. Source & win deals predictably.
Superglue is a Partner Engagement Platform designed to help companies automate partner activation and co-selling workflows. It serves partner teams in high-growth SaaS companies by replacing manual processes with guided, automated journeys. Superglue's approach to Partner Ecosystem Management focuses on improving partner experiences through personalized, multi-channel communication.The platform integrates with existing CRMs, PRMs, and data platforms to.Create a predictable co-selling process, ultimately driving more partner-led revenue.
TL;DR
Superglue is a Partner Engagement Platform that automates partner activation and co-selling processes for B2B companies. Its flagship platform uses a workflow builder with pre-built blueprints to guide partner managers and sales teams.Key differentiators include automated, multi-channel partner engagement and deep integration with tools like Salesforce, Crossbeam. And Slack to create a predictable revenue engine.
"A few reasons why we're using Superglue in our partner ecosystem at Uberall: 1) it's built for partner ecosystems and the specific needs of PAMs, 2) it's super fast to set up, 3) it guides PAMs and helps them prioritize, 4) it's scalable to thousands of partners, and 5) it lives and enables PAMs where they already spend much of their time: in Slack!"
— Brian Jambor, VP, Global Partnerships - Uberall
Value Proposition & Business Summary
Superglue is a Partner Engagement Platform for B2B companies, with a strong focus on the SaaS industry. It solves the critical problem of inefficient and disconnected partner management processes. Many partner teams struggle with manually stitching together emails, CRMs, and basic PRMs, leading to reactive management and a poor partner experience. Superglue replaces this chaos with a unified, automated system. The platform's unique selling proposition is its ability to create predictable co-selling motions through workflow automation. It guides partner managers, sales teams, and partners through every step of the journey, from onboarding to closing deals. By integrating with key tools like Salesforce, Crossbeam, and Slack, Superglue triggers context-aware actions. This frees up teams from repetitive tasks, improves the partner experience with personalized, multi-channel communication, and ultimately helps businesses scale their partner-led revenue much faster. It offers both pre-built blueprints and a custom workflow builder for maximum flexibility.
Quick Facts
Core Competencies & Key Features
Co-Selling Automation
Automates deal collaboration between sales teams and partners using triggers from CRM and data platforms.
Partner Lifecycle Automation
Provides automated workflows for every stage of the partner journey, including onboarding, enablement, and nurturing.
Sales and Partner Alignment
Bridges the communication gap between AEs and PAMs with automated Slack alerts and guided processes.
Multi-Channel Partner Communication
Engages partners on their preferred platforms like email and Slack, moving beyond traditional portal limitations.
Workflow and Integration Hub
Connects your entire partner tech stack, including CRM and data tools, into a single, cohesive system.
Partner Experience Design
Enables the creation of hyper-personalized partner journeys that increase engagement, loyalty, and satisfaction.
Rapid Deployment
Allows companies to connect their systems and launch automated partner workflows in as little as 30 minutes.