twogether — Integrated B2B Technology Marketing Agency Services
Bringing technology to life.
Twogether is an integrated B2B marketing agency that serves the global technology industry. The firm focuses on transforming complex technology stories into compelling brand experiences and rewarding buyer journeys. Twogether offers a full range of marketing services designed to build brand equity, create efficient demand, and drive revenue growth.It has special expertise in channel engagement and Partner Operations Management. The agency works with leading tech brands to foster profitable, long-term customer relationships through strategic and data-driven marketing programs.
Twogether is a B2B marketing agency that specializes in the global technology sector. The company translates complex technologies into compelling brand stories and customer journeys. Twogether focuses on delivering services like brand building, demand generation, and channel marketing. It differentiates itself through deep industry expertise and a focus on. Measurable results, helping tech brands drive revenue and long-term growth.
"Constraint creates Innovation."
— Siew Ting Foo, Global Head of Brand and Insights at HP
Value Proposition & Business Summary
Twogether is a specialist B2B marketing agency with a singular focus on the global technology industry. The firm helps the world's leading tech brands turn complex products into clear, compelling stories that build brand equity and drive revenue. Its core value proposition is delivering measurable performance through strategic partnership, with an emphasis on creating efficient demand, enabling sales channels, and fostering profitable, long-term customer relationships. Twogether serves an impressive client roster that includes Adobe, Dell, Salesforce, and Lenovo, showcasing its trusted position in the industry. The agency’s key differentiator is its unique blend of deep tech-sector experience, creative execution, and a rigorous data-driven approach. It provides a full suite of services, from high-level brand strategy and Account-Based Marketing (ABM) to channel program development and advanced data analytics, making it a comprehensive partner for growth.
Quick Facts
Core Competencies & Key Features
Strategic Brand Building
Creating long-term brand equity and a strong market presence for B2B technology companies through compelling narratives.
Demand & Pipeline Generation
Developing and executing campaigns that produce efficient, consistent demand and a measurable sales pipeline for tech products.
Channel Partner Marketing
Designing programs that engage, empower, and enable indirect sales channels and partners for scalable revenue growth.
Account-Based Marketing (ABM)
Implementing targeted ABM strategies to capture and grow high-value customer accounts with personalized marketing efforts.
AI in Marketing
Applying artificial intelligence to various marketing activities to accelerate impact, improve efficiency, and deliver better insights.
Sales Enablement
Strengthening sales team effectiveness and aligning sales with marketing through targeted content, tools, and activation strategies.
Data & Marketing Operations
Optimizing marketing performance and proving ROI through advanced data analysis and streamlined operational processes.
Awards & Certifications
Major Partners & Clients
Key Takeaways
Products & Services
Twogether provides a focused portfolio of strategic marketing services for the B2B technology industry. The agency does not offer standalone software products. Instead, it delivers its expertise through consulting and managed campaign execution.
Its service model is built on creating strategic partnerships with clients to achieve specific business goals. Twogether’s offerings is designed to work together to create a powerful engine for brand building, demand creation, and revenue acceleration. The agency helps companies articulate their value, reach the right audiences, and build lasting customer relationships in a competitive market.
Brand and Demand Services
This category of services focuses on building market presence and generating qualified sales opportunities. Twogether combines creative storytelling with data-driven strategies to elevate brands and create a consistent flow of leads.
Brand Building
This service helps technology companies drive long-term growth and increase brand equity. The agency develops compelling brand narratives that resonate with target audiences. This builds a strong foundation for all marketing and sales activities.
Demand Generation
Twogether creates and manages programs to generate efficient demand and a robust sales pipeline. The agency has delivered results like a 46% year-over-year pipeline increase for clients like Hitachi by building powerful demand generation engines.
Account-Based Marketing (ABM)
The agency helps clients capitalize on the promise of ABM. It develops targeted campaigns that focus on high-value accounts. This service delivered a 1:127 ROI on sales pipeline for Hitachi through a global ABM program.
Channel and Sales Services
These services is designed to improve the effectiveness of direct and indirect sales channels. Twogether focuses on empowering partners and sales teams with the right tools, content, and engagement strategies to succeed.
Channel Growth
Twogether specializes in programs that engage and empower channel partners. This service includes developing strategies for partner recruitment, onboarding, and co-marketing that drive mutual growth. Effective Partner Lifecycle Management is a key component of this service, ensuring partners remain productive and aligned with brand goals.
Sales Enablement
This service strengthens sales-enablement activities across the organization. Twogether works to align marketing and sales teams by providing them with powerful content and tools. This ensures that salespeople can have more effective conversations with prospects and close more deals.
Technology and Data Services
Twogether uses technology and data to optimize marketing performance and accelerate impact. These services ensure that marketing programs are not only creative but also measurable, efficient, and intelligent.
Artificial Intelligence
The agency offers expertise in accelerating marketing impact with Artificial Intelligence. AI is applied to various marketing functions to improve targeting, personalization, and campaign performance. This allows for smarter decision-making and better results.
Data and Operations
Twogether helps clients optimize analytics to improve overall performance. This service focuses on the operational aspects of marketing, ensuring that data is captured, analyzed, and used effectively. Strong Partner Operations Management helps streamline channel data and measure partner performance accurately, creating a clear view of the ecosystem.
Frequently Asked Questions
Twogether is a specialized marketing agency for the B2B technology industry. It helps companies build their brand, generate efficient demand and pipeline, and empower their sales channels. The firm focuses on creating personalized buying journeys and building long-term, profitable customer relationships through strategic marketing programs and campaigns.
Twogether works with some of the world's leading technology brands.Its client roster includes major software, hardware, and cloud companies such. As Adobe, Dell, Hitachi, Juniper, Lenovo, NetSuite, Sage, and Salesforce. The agency focuses exclusively on the B2B technology sector, demonstrating deep industry-specific expertise.
Twogether designs marketing services to engage, empower, and enable indirect sales channels. The agency develops strategies for partner recruitment, onboarding, and co-marketing to drive mutual growth. It has achieved significant ROI for clients through partner-focused campaigns, including a 1:127 pipeline return for a Hitachi partnerships program.
Twogether helps clients capitalize on the promise of Account-Based Marketing (ABM) by implementing highly targeted campaigns. The agency focuses on winning and growing high-value accounts through personalized outreach and content. This approach has proven successful, delivering a significant return on investment for clients like Hitachi's global ABM program.
Twogether uses data and analytics to optimize marketing performance and prove campaign value. The agency helps clients structure their data operations and analytics to gain actionable insights. This data-driven approach ensures marketing programs are efficient, measurable, and aligned with business goals like pipeline growth and revenue generation.
The agency has achieved significant, measurable results for its technology clients.These successes include a 22% year-over-year revenue increase for Lenovo, a 46% pipeline increase for Hitachi. And generating over 560 million impressions for an Aveva brand campaign. These outcomes highlight the agency's focus on performance.