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Tractive is a pet technology company that provides GPS and health tracking devices for dogs and cats. The company serves pet owners worldwide who want to ensure the safety and well-being of their animals. Tractive's core products combine live location tracking with activity and sleep monitoring.This allows owners to find lost pets quickly and detect potential health issues early. The key differentiators are its worldwide coverage, long battery life, and a user-friendly mobile application.
TL;DR
Tractive is a pet technology company that manufactures and sells GPS and health trackers for dogs and cats. It allows pet owners to find their pet anywhere, anytime with live location tracking and escape alerts.The company's flagship products, the Tractive DOG 6 and CAT Mini, also provide advanced health. Monitoring by tracking activity, sleep, and wellness, all managed through a highly-rated mobile app.
"You'll always know where they are and how they're doing. Crikey, that's peace of mind!"
— Robert Irwin
Value Proposition & Business Summary
Tractive is a leading B2C company in the global pet technology market, providing a critical service for pet owners. The company's core value proposition is delivering peace of mind through a combination of real-time GPS location tracking and proactive health monitoring for dogs and cats. Its unique selling proposition lies in offering a reliable, all-in-one solution that addresses the primary concerns of pet ownership: safety and well-being. Tractive differentiates itself with superior hardware features like a 100% waterproof design, long battery life, and worldwide network coverage. This is paired with an intuitive mobile app that delivers actionable insights, including AI-powered weekly health reports and instant escape alerts from user-defined Virtual Fences. By creating a product that is durable, accurate, and easy to use, Tractive helps build a stronger, safer connection between people and their pets.
Quick Facts
Core Competencies & Key Features
Real-Time GPS Tracking
Live location tracking for pets with worldwide coverage and detailed location history.
Pet Health Monitoring
Proactive wellness tracking including activity, sleep, and heart rate monitoring.
Virtual Fence Alerts
Geofencing technology that sends instant escape alerts to the owner's phone.
Durable Wearable Hardware
Designing small, lightweight, and 100% waterproof trackers for dogs and cats.
Long-Life Battery Technology
Engineering devices with multi-day and multi-week battery life for reliable operation.
AI Health Reporting
Using artificial intelligence to generate personalized weekly reports on pet well-being.
Mobile Application Platform
Providing an intuitive and highly-rated app for iOS and Android devices.
Awards & Certifications
Major Partners & Clients
Mission
Tractive's mission is to strengthen the bond between pets and their owners by providing technology that ensures safety and promotes well-being.
Vision
Tractive envisions a world where technology gives every pet owner complete peace of mind about their companion's safety and health.