WorkSpan
Scale revenue processes from Cloud, GSI, and ISV partnerships.
WorkSpan is a partner ecosystem management platform that helps companies accelerate revenue from cloud, GSI. And ISV partnerships through co-sell automation and revenue attribution.
TL;DR
WorkSpan is a partner ecosystem management platform that helps companies scale revenue from cloud, service, and tech partnerships. Its AI-powered platform automates co-sell workflows, activates sales teams with partner data, and provides clear attribution for partner-driven revenue. Key differentiators include its cross-company network and focus on cloud marketplace success.
"Boomi uses Workspan to automate our co-sell partner process, to connect quickly at the account level, and to accelerate Marketplace selling. It’s taken thousands of hours of labor out of our internal processes."
— Joe Estes, Boomi
Value Proposition & Business Summary
WorkSpan provides a cloud-based Partner and Operations Ecosystem Management (POEM) platform designed for the technology sector. Its primary function is to help companies automate and scale revenue-generating activities with their partners, including cloud providers, Global System Integrators (GSIs), and Independent Software Vendors (ISVs). The platform's unique selling proposition is its secure, network-based approach that allows separate companies to collaborate in real-time on a shared system of record. By automating co-sell workflows, providing clear revenue attribution, and integrating directly into CRM systems, WorkSpan eliminates the manual processes and "execution blindspots" that hinder partnership growth. This transforms partnering from a resource-intensive function into a predictable and measurable revenue engine, especially for companies engaged in cloud marketplace GTM strategies.
Quick Facts
Core Competencies & Key Features
Co-Sell Automation
Automate deal registration, opportunity sharing, and pipeline management with cloud and channel partners.
Partner Revenue Attribution
Track and measure the exact revenue contribution from each partnership to prove ecosystem ROI.
Ecosystem Data Sharing
Securely connect and share data with partners on a unified network to build trust and velocity.
Cloud Marketplace Integration
Streamline listing management and private offer workflows for AWS, Google, and Azure marketplaces.
Partner Workflow Management
Replace manual processes with automated, repeatable workflows for the entire partner lifecycle.
Sales Team Enablement
Provide sales teams with direct access to partner opportunities and data inside their CRM.
Unified Partner Management
Centralize all partner-related activities and data to create a single source of truth.
Awards & Certifications
Major Partners & Clients
Mission
WorkSpan aims to eliminate partnership friction by providing a unified platform for co-selling, partner operations management, and revenue attribution. The company's goal is to make partnering a scalable and predictable revenue driver for every business in the ecosystem.
Vision
WorkSpan envisions a future where all partnership-driven revenue is automated, measured, and optimized for exponential growth. The company aspires to be the central network connecting every company in the global technology ecosystem, enabling frictionless collaboration and value creation between all partners.