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    Zift Solutions

    Zift Solutions

    The agentic partner experience platform.

    Z

    Zift Solutions is a channel technology company providing the Unifyr AI-native Partner Relationship Management (PRM) platform. This system helps businesses build, manage, and grow their channel partner programs effectively.Zift Solutions offers a unified platform that supports every stage of. Partner growth with tools for co-selling, co-marketing, and partner enablement.By focusing on Partner Ecosystem Management, the Unifyr platform uses purpose-built AI agents to automate workflows, allowing.Channel teams to concentrate on building strong partner relationships and driving revenue through their indirect sales channels.

    Partner Management

    TL;DR

    Zift Solutions is a channel technology company that provides the Unifyr AI-native Partner Relationship Management (PRM) platform. Its flagship product, Unifyr, is a unified system designed to help businesses manage every stage of partner growth.Key differentiators include its purpose-built AI agents that automate partner onboarding. And campaign recommendations, and its integrated suite of tools for co-selling, co-marketing, and partner learning.

    "We launched our Partner University on Unifyr with self-paced courseware for partners around the globe. Adoption has been strong, and creating and governing materials has been a breeze."

    — Jeffrey Vos, Global Partner GTM, HERE Technologies

    Value Proposition & Business Summary

    Zift Solutions is a veteran provider of partner relationship technology with over 20 years of channel experience. The company’s primary offering is Unifyr, an AI-native Partner Relationship Management (PRM) platform designed to support comprehensive Partner Ecosystem Management. Its unique selling proposition is the combination of a unified platform architecture with "agentic" AI capabilities. Unifyr integrates channel sales, marketing, learning, and operational tools into a single system, eliminating the need for disconnected solutions. Its purpose-built AI agents automate critical workflows like partner onboarding, campaign recommendations, and support inquiries. This allows channel teams to save time and focus on high-value activities. Zift Solutions serves companies of all sizes, from emerging startups to global enterprises, providing a scalable solution that grows with their partner program.

    Quick Facts

    Industry / SectorPartner Relationship Management Software
    Target MarketSMB to Enterprise
    DeploymentCloud / SaaS
    Regions ServedGlobal

    Core Competencies & Key Features

    AI-Driven Automation

    Employs purpose-built AI agents to automate partner onboarding, campaign recommendations, and support inquiries.

    Unified Partner Platform

    Combines channel sales, marketing, and learning tools into a single, cohesive user experience for partners and managers.

    Channel Sales Management

    Features tools for deal registration, shared pipeline visibility, and collaborative co-selling with partners.

    Through-Channel Marketing

    Enables partners with brand-approved, customizable marketing campaigns for email and various social channels.

    Partner Learning & Enablement

    Includes a built-in Learning Management System (LMS) for creating and tracking structured partner training and certifications.

    Partner Performance Analytics

    Delivers real-time dashboards and reporting to track key performance indicators and measure channel program ROI.

    Awards & Certifications

    IDC MarketScape Leader 2025
    Recognized in Forrester’s PRM Platforms Landscape, Q4 2025
    G2 High Performer (Winter, Spring, Summer 2025)

    Major Partners & Clients

    HERE Technologies

    Key Takeaways

    Unified PlatformConsolidate channel sales, marketing, and learning into one system to improve partner experience.
    AI AutomationUse AI agents to handle repetitive tasks like partner onboarding and campaign suggestions.
    Scalable GrowthSupport partner programs from emerging startups to complex global enterprise ecosystems.
    Partner EnablementEquip partners with training and resources using a built-in learning management system.
    Data-Driven InsightsGain real-time visibility into partner performance and pipeline with integrated analytics.
    Partner Operations ManagementStreamline back-end processes like deal registration and fund management to boost efficiency.