GetChanneled
Your Company’s Best Route to the Indirect IT Market.
GetChanneled is a strategy and consulting firm for the indirect IT market. It helps technology companies build successful reseller and channel partner programs. The company provides experienced specialists to develop sales, marketing, and business development strategies.This expert guidance helps businesses improve their Partner Ecosystem Management. They offer services like readiness evaluations and outsourced channel leadership. This saves a company’s time and resources on its path to growth.
GetChanneled is a consulting and strategy firm that helps technology companies build successful indirect sales channels. The company focuses on accelerating a vendor’s entry into the IT market through reseller and partner programs. Its flagship service is the Channel Readiness Evaluation. GetChanneled provides experienced specialists who act as virtual channel chiefs. This allows clients to build strategic relationships and avoid costly mistakes.
"GetChanneled is the answer to a problem that has plagued the channel for years. The leadership team at GetChanneled knows how to effectively bring great products to the channel quickly and effectively."
— Rob T. Vae, VP of Business Development, datto
Value Proposition & Business Summary
GetChanneled is a specialized consulting firm that provides technology companies with the expertise to build, launch, and manage a successful indirect IT channel strategy. The company’s core value proposition is to "shave years and mistakes" off a client’s path to growth by providing seasoned professionals with deep experience in channel sales, marketing, and business development. GetChanneled focuses on helping vendors reach the vast but fragmented small-to-medium business (SMB) market by leveraging a network of Managed Service Providers (MSPs) and solution providers. Their unique selling proposition lies in their hands-on, strategic approach, which begins with a Channel Readiness Evaluation to ensure a company is prepared for the channel. The firm provides outsourced leadership through its Virtual Channel Chief service, giving clients access to executive-level expertise without the overhead of a full-time hire. By focusing on strategy, relationship building, and targeted marketing, GetChanneled acts as a force multiplier, enabling even small vendors to achieve significant market reach and establish a profitable and sustainable partner ecosystem.
Quick Facts
Core Competencies & Key Features
Channel Strategy Development
The firm develops viable go-to-market strategies for companies looking to enter or scale within the indirect IT channel.
Channel Readiness Assessment
They provide an exclusive evaluation to determine if a company and its products are a good fit for a reseller model.
Virtual Channel Leadership
Clients gain access to outsourced channel chiefs who lead programs and build key relationships with partners and media.
Partner Marketing
The company creates targeted content marketing and social media campaigns to attract and engage high-potential channel partners.
Go-to-Market Execution
GetChanneled offers hands-on help to effectively bring new products and services to the channel quickly and efficiently.
SMB Market Penetration
They specialize in strategies that help technology vendors reach the large SMB market through a network of IT providers.
Industry Reputation Management
The team helps clients build a strong and positive reputation within the IT channel community to attract top partners.
Major Partners & Clients
Key Takeaways
Products & Services
GetChanneled offers a focused portfolio of consulting services. These services is designed to build, manage, and accelerate a company's indirect sales channel. The firm’s offerings cover the entire channel development lifecycle.
This starts from initial assessment to ongoing management and marketing. GetChanneled provides a strategic and hands-on approach. The team works to create effective and scalable partner programs for clients.
These programs connect technology vendors with a network of resellers, MSPs, and solution providers. This approach helps companies build a strong foundation for Partner Ecosystem Management.
Channel Strategy and Assessment
This group of services helps companies create a solid plan for channel engagement. It focuses on validating the business case for a partner program before making significant investments.
Channel Readiness Evaluation
This is an exclusive service that serves as the first step. GetChanneled assesses if a company and its products are truly ready for the channel. The evaluation identifies potential gaps and provides a clear recommendation on the best path forward.
Go-to-Market Strategy
The team helps develop a viable and effective strategy for entering the market. This includes defining the ideal partner profile and creating a compelling value proposition. It ensures the business goals align with the channel model.
Outsourced Channel Leadership
For companies that lack internal channel expertise, GetChanneled provides experienced leadership. This service offers the benefits of a seasoned executive without the cost of a full-time hire.
Virtual Channel Chief
This service provides a dedicated specialist to lead the channel program. The expert builds strategic relationships with key partners, industry associations, and media outlets. They act as an integral part of the client’s team to drive channel growth and success.
Strategic Relationship Building
A core part of the Virtual Channel Chief role is establishing important connections. GetChanneled's specialists use their networks to open doors. They create partnerships that generate new revenue streams and increase market presence for clients.
Partner Marketing and Engagement
These services focus on attracting and communicating with the right channel partners. GetChanneled knows how to create compelling messaging that resonates with MSPs and solution providers.
Content Marketing
The firm develops high-impact content to capture the attention of high-potential channel partners. This includes creating articles, case studies, and other materials. It positions the client as a valuable and trustworthy vendor to work with.
Social Promotion
GetChanneled devises social media strategies to deliver a company’s message effectively. They identify the best platforms and tactics to engage with MSPs and other partners. This builds brand awareness and drives partner recruitment.
Industry Reputation Building
The team helps clients build a strong reputation within the IT channel community. This is achieved through a combination of public relations, marketing, and strategic outreach. A positive reputation makes it easier to attract and retain top-performing partners.
Frequently Asked Questions
GetChanneled is a consulting firm that helps technology vendors build and manage their partner ecosystems. The company provides strategic guidance and outsourced leadership to create successful reseller programs. They focus on connecting vendors with MSPs and solution providers to reach the SMB market, accelerating growth and market presence.
The website does not state a specific headquarters location. However, GetChanneled helps companies reach businesses across the country and the world. Their services is designed to help technology vendors achieve a national or even global footprint.
This suggests they serve clients targeting markets in North America and beyond.
The provided content does not list any direct competitors. The competitive landscape would include other channel consulting firms, go-to-market strategy advisors. And marketing agencies that specialize in the IT channel.
GetChanneled differentiates itself by offering outsourced leadership like the Virtual Channel Chief service, providing hands-on program building, not just advice.
The Channel Readiness Evaluation is GetChanneled's exclusive, foundational service. It is a critical first step where their team assesses if a client’s company. And products are a good fit for a reseller strategy.
This evaluation helps determine the viability of a channel program before significant time and money are invested.
The Virtual Channel Chief service provides an experienced specialist to lead a client's channel program. This outsourced expert is responsible for building strategic relationships with key partners, industry associations, and media. This service offers the benefits of a senior channel executive without the commitment of a full-time hire.
GetChanneled helps clients develop content marketing strategies specifically designed to attract high-potential channel partners like MSPs and solution providers. Their team creates targeted articles, case studies, and other materials that resonate with a partner audience. This helps position the client as a valuable and credible vendor to partner with.